Branding is the act of storytelling. It is a strategic effort that creates a certain kind of image and perception of your brand into people’s minds.  Human beings are always forming impressions and opinions about things that they come across. […]

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Starting and maintaining a blog for your firm can be quite cumbersome, however, an effective blog will reap many rewards. This article highlights seven ways to gain ideas for your blog.  In order to draw potential clients to your firm, […]

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Having a compelling brand voice is necessary for most businesses, even law firms. Success stories persuade people like nothing else. Potential clients like to hear stories about your legal battles. You’ve worked hard to win them, so why not advertise […]

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Client experience is critical because it increases revenue and reduces consumer churn. If a law firm is to stand out, it should focus on enhancing client experience to strengthen client loyalty. Enhancing client experience is not a simple affair particularly […]

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Traditional marketing tactics were efficient in pulling potential clients during the past few decades. Now times have changed due to technological advancements. Several people have shifted to using online services to conduct numerous tasks. This has brought a strong emphasis […]

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The work environment is continuously changing and consumer expectations are going up almost daily. Law firms must equip themselves with innovative and reliable transformative tools to adapt to changes and realize sustainable growth. Powerful tech companies like Google and Apple […]

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Social media has become an indispensable tool of our digital age. What began as a fun communications platform has developed into a method for businesses to build their brands and engage with consumers. This is no different where law firms […]

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