As a small business owner, it can be challenging to run your business and get your brand’s name out there into the world! Lawyers are no exception.
And what’s worse is that many small business owners believe they need to have a huge budget available to run paid advertisements on all the most popular social media platforms.
Fortunately, this isn’t true!
There are many ways you can brand your small business or law practice and increase brand awareness without spending a single dollar!
Below, we review some of the best free small business branding and promotion tips that you can start using today!
Social Media Is Your Friend
As much as we recommend launching a website for your business, there are plenty of small companies who do just fine solely by being active and promoting themselves on social media in today’s landscape.
Today, virtually every person on the planet has at least one, if not more, social accounts.
Therefore, by being active on the most popular social platforms, like Facebook, Instagram, Twitter, and LinkedIn, you can easily expose your small business to hundreds of thousands of potential customers.
The key, however, is to remember that you don’t need to be active on all social platforms.
So, find out where your target audience spends most of their time online, and then get active primarily on those social channels.
Search Engine Optimization
Search engine optimization, or SEO, is the process of optimizing your websites and web pages to be more visible to search engines and their users.
There are many different aspects of SEO, including keyword research, on-page, and off-page optimization, and linking strategies.
But the thing about SEO is that unless you hire somebody to do it for you, it’s entirely free to work at optimizing your content.
That said, SEO can be a bit tricky to understand.
Therefore, we recommend doing a bit of research to learn about SEO basics, finding out what keywords you should be targeting, and then gradually optimizing your site pages and blog posts.
SEO isn’t an overnight process, so the sooner you get started, the sooner you’ll start getting more traffic to your website.
Branding Materials And Guides
Suppose you want your small business to be memorable and gain traction in today’s competitive marketplace. In that case, you must create branding materials, including custom graphics and business logos, brand and style guides, and tone of voice.
These materials make it so that those who interact with your business will have something to remember you by, rather than you just being another business with a name and slogan.
That said, many online tools and websites can help you learn about effective small business branding so that you won’t waste your time creating materials that aren’t going to help you gain traction online.
Word Of Mouth Marketing
One other often overlooked aspect of free promotion is to talk about your business and spread the word naturally.
This involves talking about your business to your friends, family, and those you meet along the way and cultivating positive reviews and testimonials from your existing customers.
Essentially, the more you talk about your business and the more reviews you gain, the more likely your customers will start talking about your brand, referring you to their friends and family, and the entire process will snowball!
Affordable Branding And Promotion For Small Business
Branding and promoting a business online can easily cost a lot of money, especially when you consider the cost of PPC campaigns and other types of paid advertisement.
However, that doesn’t mean that you need to go these routes to help your business succeed.
Today, social media marketing and search engine optimization, which is also known as search engine marketing or SEM, are two of the leading methods for promoting a business online without having a huge marketing budget.
Lastly, by having your branding materials readily available, you’ll reach a broader audience while also making sure that your business is memorable to those you interact with!