If your marketing on social media but don’t know which channels your ideal client is on then you’re wasting your time.
Today, a social media marketing strategy is one of the most powerful tools at your disposal. Some of the most used social platforms include Google, Facebook, Twitter, YouTube, LinkedIn, etc. and people are relying on social media for more than the latest news and business trends. The social media online community is growing, it is a force to be reckoned with.
But a lot of lawyers don’t know what social media channels are best for their firm nor how to identify the right one. Thankfully there are people out there that have done all this research for you, all you have to do is know where to look.
The most important thing in identifying the right social media platform is to know your ideal client and their various buyer personas. Without that information, your social media marketing (or any other marketing for that matter) isn’t going to bear much fruit.
Once you know your client’s buyers’ journey characteristics of your ideal client, you can then focus on the social media networks that do the best job of reaching them. To help you figure that out, the pros over at Social Sprout have done the research and created this incredible infographic that can use to figure out which social channel is going to work best.
Take a look and stop wasting your time marketing on the social media channels that your ideal clients aren’t on!