Implementing digital marketing is a common factor in most business fields, even law firms. Not having an online presence will alienate your firm from its potential clients.  Strategic thinking, analysis, and the implementation of digital marketing are crucial for business […]

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Branding is the act of storytelling. It is a strategic effort that creates a certain kind of image and perception of your brand into people’s minds.  Human beings are always forming impressions and opinions about things that they come across. […]

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Consumer habit has made SEO and digital marketing essential for businesses and service providers across industries, and lawyers are no exception. In this digital world, people rely on the Internet for almost everything, even legal matters. Whether someone’s looking to […]

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There are plenty of benefits to having a webpage associated with your firm. Webpages are a great way to answer client questions, comments, and concerns in regards to the law you practice.  Your page should be executed to the point […]

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Starting and maintaining a blog for your firm can be quite cumbersome, however, an effective blog will reap many rewards. This article highlights seven ways to gain ideas for your blog.  In order to draw potential clients to your firm, […]

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Having a compelling brand voice is necessary for most businesses, even law firms. Success stories persuade people like nothing else. Potential clients like to hear stories about your legal battles. You’ve worked hard to win them, so why not advertise […]

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Let’s face it, your marketing tactics from 5 years ago probably aren’t hitting all their marks like they used to. That’s probably no reflection on you or your practice but just the harsh reality that over time, markets change. This […]

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Traditional marketing tactics were efficient in pulling potential clients during the past few decades. Now times have changed due to technological advancements. Several people have shifted to using online services to conduct numerous tasks. This has brought a strong emphasis […]

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