Simple tips that will help you find more leads, close more deals and grow your law firm.
Using the internet to grow your law practice makes sense. After all, most people have access to the internet and your firm offers a valuable service that many people need. In many ways, generating leads works the same way for your law firm as it would for any other business.
First, you must find ways to attract visitors to your website. Doing this will require one or more digital marketing tactics such as SEO or PPC. You’ll want to carefully choose keywords so that you only attract people who need your services.
The experience your clients have when they arrive at your site also matters. For instance, if your site loads slowly or doesn’t work well on mobile devices, you could lose potential clients. Moreover, your site should have clear navigation tools that help visitors find the information they need.
Finally, your site should add value to the community in the form of educational material that helps visitors find answers to their questions. As you educate your visitors, you’ll need to position your law firm as the ideal solution to their problems.
Attorneys need a steady stream of new clients to keep their business profitable. However, many traditional marketing channels have become obsolete and ineffective. Unfortunately, many law firms lack enough in-house expertise to design and execute lead-generation campaigns.
If you’re ready to start using the internet to grow your practice, you should consider retaining the services of a professional digital marketing firm. However, if you’re ready to take charge of your own destiny, get started by learning about the following lead-generation strategies.
Get a Website
To begin with, your law firm needs an up-to-date website that works for both desktop and mobile users. If you’re not comfortable with learning how to build and maintain a website, don’t worry. You can hire a law firm web design company to do that job for you.
Consider choosing WordPress, a popular content management platform, to power your website. Without needing to know how to code, you can use WordPress to create pages that tell your firm’s story to the world. You can also use WordPress as a blogging platform that keeps your clients updated with news about the legal industry.
After your website goes live, you’ll need a way to collect information from your visitors. At a minimum, your site should offer users a form that they can fill out to send questions to your team. Additionally, you should have a newsletter signup form so people can choose to receive your monthly newsletter. With that being said, you can choose one or more of the following strategies to attract visitors to your site.
If you’ve chosen WordPress as the backbone of your website, you’re ready to start blogging. Create articles that discuss the nuances of the law. You can publish posts that answer common questions about the types of legal services that you provide.
When people read your blog, they’ll start to recognize you as an authority in your subject matter. So, when the time comes to hire an attorney, your readers will naturally contact your firm.
Blogging requires a lot of time and effort. You must consistently create and publish new content. Also, if your competitors don’t blog, you’ll have a chance to create a valuable competitive advantage.
Search Engine Optimization
As you become proficient at publishing content, you can start optimizing it. Simply put, SEO gives you a way to match your web pages to the real-world search queries of your audience.
Google sets the standard for internet search activities and processes most internet searches. So, for practical purposes, when you optimize your site for search engines, you’re optimizing it for Google.
As you master SEO, you’ll have a chance to optimize the technical aspects of your site. For instance, you’ll want to have a permalink structure that includes the keyword for each page in its URL. You’ll also want to optimize your content to ensure that it contains the words and phrases that people in your target market use to find the type of services you offer.
As you find out how your potential clients use Google, their queries will supply you good content ideas. Make sure that your content solves real-world problems rather than only pitching sales. In other words, provide actionable information that people can use, even if they choose to use the services of a different firm.
Content marketing includes a broad range of content types, including text-based articles, videos, photos, infographics, and illustrations. Also, if you publish surveys and quizzes, you’ll have a perfect way to keep your audience engaged.
In summary, you can make online lead generation strategies work for you. In addition to the above tactics, you should try social media and email marketing, and paid online advertising to capture the attention of your audience and drive them to your website where they’ll become leads.