Use this infographic to find which metrics will help improve your law firm’s content marketing strategy.
To successfully use a content marketing strategy for your firm you need to understand the difference between generic writing, and writing for marketing. On the surface the two are very similar, but there is one thing separating them.
That single difference being data.
Writing for a marketing purpose not only peaks reader’s interests, but gathers data. Data that, in turn, can be replicated in order to create additional successful content going forward.
But figuring out what specifically to measure can be difficult, and without the correct data your marketing content will only be doing half of its job. This infographic, made by Curata, a content marketing software company, highlights 29 Essential Content Marketing Metrics.
Read this infographic to see which metrics you can use to measure and improve your content marketing efforts: