By advertising legal services on Facebook, lawyers only reach 9% of prospective clients. Increase ROI by advertising a lead magnet instead. In an article on NOLO’s Legal Marketing Blawg, solo practice expert Carolyn Elefant echoed what many clients feel about […]

In this week edition of Things I Wish I Knew, Joleena Louis discusses how focusing on the “why” helped her accelerate the success of her practice. If money is your only motivation, you’re not going to be successful as a solo […]

In this week’s edition of Things I Wish I Knew, solo attorney Joleena Louis discusses why her finances don’t stress her out like they once did. Being a business owner is stressful, and the number one thing we stress about […]

In this weeks edition of Things I Wish I Knew, Joleena Louis shares three SEO techniques she used to improve her firm’s website rank, as well as how she uses local and paid SEO. When I started my practice I […]

In this week’s edition of Things I Wish I Knew, solo attorney Joleena Louis shares 4 key performance indicators she uses to rate success in her practice. Every time I talk to my father he asks how business is going and […]

In this week’s edition of Things I Wish I Knew, Joleena Louis discusses the positives and negatives of switching from an office rental to a virtual office. Back in 2014 I wrote about my decision to have a physical office […]

Networking is a simple way to boost your law firm marketing strategy. New York matrimonial lawyer Joleena Louis has built a traditional, referral-based law practice by using tried and true marketing techniques. Over time, her practice has become one of […]