Check Out Our Top 10 Blog Articles!
Law Firm Suites provides weekly blog content to help aspiring and established solo attorneys and small law firms alike. On this blog, we have gathered the top 10 must-read articles to help your firm use LinkedIn for marketing. Continue reading and see the benefit of this content.
4 Tips for Growing a Powerful LinkedIn Network
As a growing number of professionals spend more time on LinkedIn, lawyers have an unprecedented opportunity to cultivate relationships with colleagues and clients. And these relationships will translate into new revenue if you take the time to build and maintain your network. Building a powering network on LinkedIn isn’t something that happens on its own. You have to put a little effort into it in order to see results. Implementing these four easy steps can help you get started finding new business for your law firm using LinkedIn.
Everything Lawyers Need To Know About Marketing on LinkedIn
Using LinkedIn for business development is a very good idea. Perhaps, one of the best if you are working in the b2b segment. With regard to legal practice, your professional image is of great importance and LinkedIn provides powerful tools to aid its creation and growth. Plus, there are more additional LinkedIn features discussed in this article that every lawyer needs to know.
The Lawyer’s Guide to Publishing LinkedIn Articles
LinkedIn has become one of the most important social media platforms for lawyers. The ABA Legal Technology Survey, which was published in 2016, indicates that more than 93 percent of legal professionals have a LinkedIn account. The social network hosts more than 500 professional profiles, which translates into lots and lots of networking connections and career
opportunities. Attorneys don’t simply sit back and keep track of the news. No, they publish great content to reach high-value audiences and, most importantly, get exposure for themselves. If you’d like to get serious about LinkedIn, use these tips for successful content marketing. You’ll differentiate your firm as more knowledgeable and credible.
The Secret Recipe for LinkedIn Marketing [Infographic]
Millions of professionals are using LinkedIn to network and create business opportunities; however, we’ve noticed a shocking number of lawyers who are not taking full advantage of the platform. The fact is, lawyers who aren’t putting effort into their LinkedIn presence are leaving money on the table. And we think that one reason for this trend is because some lawyers don’t know how to best use the LinkedIn as a marketing tool.
How to Use LinkedIn Groups to Get New Clients
Some attorneys will say, “I’m on LinkedIn, but I’ve never gotten any new business from it.” Well, are you actively using it to add value and develop relationships? When you attend a networking event, you don’t just stand in the middle of the room expecting people to walk up to you and offer you their cases. You talk to people, exchange business cards and follow up. Social media works in a similar way. The more you use it and the most strategic you are about using it, the more effective it becomes.
5 Biggest Mistakes Attorneys Make on LinkedIn
With greater frequency, clients will search for your social media profiles prior to retaining your firm’s services. Those clients are still looking at your firm’s website, but today’s sophisticated buyers know that your website is going to have glossy marketing copy that puts you in the most favorable light. Clients who want to learn more about who you are as a person and, more importantly, what your peers have to say about you, will look to social media for that information.
LinkedIn Publishing Platform Boosts Professional Credibility
LinkedIn Publishing Platform enables professionals to showcase expertise by publishing long form content on LinkedIn. Here’s why you should apply. When Law Firm Suites’ marketing agency suggested that we increase our participation in social media, we were more than a bit skeptical. Many of the attorneys we know are still debating the merits of having a website…never-mind the value of Tweeting.
Smart Tips To Increase Online Presence Of A Law Firm
In this highly competitive digital space, having an impressive online presence is crucial for every business. Did you know that an average person spends approximately eight and a half hours a day on the internet? A recent survey report says that 97 percent of consumers use the internet to find a local business. Apart from this, 3 out of 4 smartphone users go online to find a business and end up visiting that business on the same day.
Simple Tips On How Lawyers Can Get More Out Of LinkedIn [Infographic]
Millions of professionals are using LinkedIn to network and create business opportunities; however, we’ve noticed a shocking number of lawyers who are not taking full advantage of the platform. The fact is, lawyers who aren’t putting effort into their LinkedIn presence are leaving money on the table. And we think that one reason for this trend is because some lawyers don’t know how to best use LinkedIn as a marketing tool. With LinkedIn fast becoming one of the most popular social media platforms in the world, small firm lawyers have an unprecedented opportunity to turn their expertise into revenue for their firm. And the best part, it doesn’t take very much time to yield big results on LinkedIn, making it an excellent tool for busy lawyers.
My 4 Step Plan For Turning LinkedIn Into A Referral Engine
We all know that networking is key to a successful law practice. But if you are a natural introvert like me, it can be difficult to make personal connections at networking events. I’m all about social media and I’ve found that you can build fantastic offline relationships with people you meet online. One of my favorite social media sites to meet potential referral sources is LinkedIn. Over the past year, my network has grown exponentially due to this 4 step strategy I developed for networking on LinkedIn. As a result, I meet at least one new referral source a week and it does not take much time or money to implement.