Email marketing doesn’t have to be to always end up in the spam folder. This article outlines some ways to ramp up your strategy so your firm can reach its target audience.
The Right Time To Send
You’ve probably spent time perfecting your email campaign but it will do you no good if it does not get open. Knowing not only the best day but the best time to send it will increase the open rate. According to Chronos Agency, Tuesdays and Wednesdays around 3 pm yield the most results.
Do A Test Run
To find out what your clients or prospective clients will read, consider doing a test campaign. Try different content or use images or infographics. You might also consider what your subject line is. Let face it, this is what will grab the attention of your audience. Don’t forget to set up a way to track the information so that you can repeat the successful campaign.
How To Get More Opens
Having an attention-grabbing subject is the starting point. Keep it simple but informative. As for the content, provide useful content that your clients can use in real life. Answer questions that clients most ask you and always write from your client’s viewpoint. If your content is good, it will result in the client reading more campaigns in the future.
Try Using Your CRM
If you use a CRM, all of your client’s information is there ready to be used and readily available to send out your campaign. This will save you time by not having to recreate it in your email. Plus, you can automate your campaign in your CRM so that frees up your time for the important tasks of working with your clients. Find out how to make your CRM work with your email campaign
Increase Click-Through Rate
Personalizing your email helps to grab the attention of your reader. If they are interested, they will be more likely to click any call to action buttons. And there is no need to recreate the wheel each time you send an email. Find a template that works for you and produces the most results and stick with it.
The 8 Contacts Rule
Many lawyers give up after 3 or 4 attempts to convert a contact to a client. For the average person looking for a lawyer, it may take up to 8 contacts with them from when they first learn about your firm. This does not need to be hard or even time-consuming if you follow some of the steps discussed above. The key is to not give up.
Cater To Your Audience
Because you already have a clientele base, you have ready-made demographics of your audience. Use your past experiences with clients to help you reach out to potential clients. Your content should be geared to your audience for it to be effective.