Check Out Our Top 10 Blog Articles!
Law Firm Suites has amazing blog content designed to help aspire and establish solo attorneys and small law firms. We’ve gathered the top 10 shoptalk articles about the benefits of marketing from the Law Firm Suites blog. Take a look and see the benefit of this content.
5 Secrets Of A Great Law Firm Marketing Campaign
With the legal profession continuing to change, lawyers have a substantial opportunity to reach out to their prospective customers in new ways. Revamping your marketing plan could jump-start your practice tremendously this year. Marketing is an essential tool that must be planned and executed properly. One of the best ways to be outstanding from the crowd is to adopt a customer-based approach. As part of your growth plans this year, you might already be looking for the best ways to run a strong marketing campaign. Here are five simple secrets that you probably overlooked or missed out on.
Virtual Legal Marketing – 5 Common Pitfalls You Can Easily Avoid
Providing legal services has gone virtual. Almost every possible legal task, from going to court to filing pleadings to dispensing legal advice, is now being performed remotely due to the pandemic’s distancing requirements. Legal marketing has necessarily gone virtual too. Far fewer people are viewing your billboards or your newspaper ads. Instead, potential clients are working and playing online, and there are ways to target them with information about your firm that will attract those who need your services to visit your site.
A Beginner’s Guide to Running a Successful Law Firm Marketing Plan [Infographic]
So you just started your new law firm, business cards are ordered, the suit is tailored and you’re ready to take over the world. But before you do that, you need to start bringing in the clients. To do that you’re going to need a marketing plan and develop a campaign to persuade potential clients to choose you over the other guy down the block. But you went to law school to learn about practicing law, not marketing! Where does one even start to develop a marketing campaign? Don’t spend weeks on end spinning your wheels or second-guessing every marketing decision, at that rate you will never start your new marketing campaign.
How Lawyers Can Make the Most of Local Search Marketing
The importance of local Search Engine Optimization (SEO) in promoting your business in your neighborhood is undeniable. Google has become the Yellow Pages of today’s digital era. An increasing number of people are using their mobile phones to find and know more about local businesses around them. According to Google’s Consumer Insights, between July–Dec 2015 and July–Dec 2017, “near me” mobile searches with “can I buy” or “to buy” witnessed 500% growth, while “near me, tonight/today” searches increased by more than 900%, among others. This substantial growth alone underlines the ever-growing importance of local SEO.
Outsourcing Law Firm Marketing or Doing it Yourself, Which is Best?
You are a trained lawyer, not a marketer. But if you’re practice is going to survive and eventually grow, then you will need to brush up on your marketing skills. However, there are many law firm marketing tasks that you can and should delegate or outsource because it’s simply not the best use of your time. This is important because as a lawyer, your time is your most precious commodity. There are pros and cons to both doing it yourself and outsourcing marketing projects to a professional. You might be able to take the time to create some social posts or write a blog article, but you might not be the best person to build your entire website.
Are Legal Referrals Becoming the Horse & Buggy of Legal Marketing?
Ask any lawyer and they will tell you, the best clients come from referrals. This is backed up by science. A study by McKinsey found that “marketing-induced consumer-to-consumer word of mouth generates more than twice the sales of paid advertising.” And of those that were acquired through word-of-mouth had a 37 percent higher retention rate. (Source: Adweek) But the process of cultivating referral relationships can be slow. For most lawyers, there are only so many hours in the day for one-on-one glad-handing. Lawyers can learn a valuable lesson from the top brands in the consumer sector, which have been embracing influencer marketing, which leverages the power of traditional referral on a much bigger scale.
How Influencer Marketing is Changing Law Firm Marketing [Infographic]
There is a new trend in the marketing world that is having a large effect on how we promote products and services. This new technique is called influencer marketing. Influencer marketing focuses on using thought leaders and important industry figures to promote your brand to a much larger market. Essentially making them evangelists for your brand or product. Influencer marketing takes the promotion that is normally done through word of mouth and pushes it out to a much larger audience.
The Single Worst Marketing Mistake Lawyers Make
More law firms are blogging because they realize its value for improving the rank of their website in online searches. It’s also the most effective way for lawyers to demonstrate their competence and expertise to potential clients and referral sources while making their marketing efforts sound more personalized and authentic. According to Hubspot, marketers who prioritize blogging are 13 times more likely to see a positive ROI. However, it can be a struggle to produce original content daily and many lawyers assume they don’t have the time to invest in a comprehensive content marketing strategy.
YouTube Is Modern Marketing At Its Finest For Law Firms
Want to increase your ranking on the web? Using one of the top-rated video media sites in the world could help. That’s right….it’s YouTube! YouTube is a subsidiary owned by Google and in terms of internet credibility, Google often gives preference or credit to websites with a YouTube link. This means your firm is more easily searchable for someone who types in your company name on the Google search engine. With technological advancements, YouTube has become more of a rule rather than an option in today’s world of marketing. It has made traditional methods obsolete because it enhances your visibility indefinitely.
5 Digital Marketing Tips for the Legal Niche From a Lawyer
Several businesses depend on digital marketing to keep in touch with their target audience. It’s also important for law firms so that they can help their clients to use their services. With tough competition for the best rankings on search engines, law companies must apply the right marketing strategy. If you want to beat the competition, you need to create a collection of digital tactics to help your brand gain more exposure to your audience. Here are 5 digital marketing tips to take into consideration while creating your best strategy.