7 Ways To Revive Old Blog Posts And Win Traffic

By Law Firm Suites - August 6, 2021
7 Ways To Revive Old Blog Posts And Win Traffic

Blog traffic is difficult to increase. By improving your old posts, you can quickly drive traffic to your site. Focus on adding keywords, changing titles, fixing mistakes, improving readability, deleting spam, interlinking, and lengthening posts.

Winning online traffic is incredibly important whether someone is building a blog, a social media following, or even making their space entrepreneur profile. Let’s look specifically at how to drive traffic to your blog? While this question appears challenging, increasing your online traffic may not be as hard as you think. If you already have an archive of old posts with little updating, they can quickly transform from having zero traffic into high-performing ones. Check out 7 ways you can update your content to increase blog traffic.

Add Keywords

Targeting specific keywords is the foundation of SEO and one of the most effective ways to drive blog traffic. A keyword is simply some topic or phrase a searcher would type into Google. To win free blog traffic from Google, you need to rank for specific keywords so that your posts are highly visible. Especially with Google, it is a winner-takes-all situation, as the top 3 results, based on a particular keyword, win 60% of the traffic.

The first step is to find keywords related to your blog posts and overall business. Then you need to assess their search volume to know trending keywords. Finally, you need to analyze their competitiveness; it doesn’t matter how good your article is, it will struggle to rank for ultra-competitive topics. The goal is to find keywords that perfectly match your blog post, that have strong search volume but are not overly competitive.

Once you have identified these keywords, you need to weave them in throughout your blog. They should appear in the title, body paragraphs, and conclusion. You should also use synonyms to help you rank for similar terms.

By adding keywords to your blog post, your Google rankings will shoot through the roof. And once you start appearing on the first page, your blog traffic will finally start to match the quality of your posts. Don’t ignore keywords, and don’t ignore Google, one giant blog traffic generator.

Update Old Titles

There are likely numerous posts on your exact blog topic with similar titles. You need to find a way to receive a high Google ranking while also convincing users to click your article. Your titles should include phrases that people are searching for and other related keywords to rank on Google. To stand out from other articles, yours needs to be clickable. Get creative, and do not be afraid to add an element of clickbait to your titles to boost traffic.

Lengthen Your Posts

Unless the keywords you are targeting are extremely uncompetitive or have a highly authoritative site, you will struggle to get to the top with short posts. Research by different SEO agencies has actually found that the average first blog result on Google is between 1500 and 2000 words long. This is because Google’s algorithm favors in-depth and helpful content over surface-level blogs. The length of your posts signals to Google you are an expert in your niche, and searchers need to be shown your content. By simply increasing all your blog posts until they are at least 1000 words, you will ascend in Google’s rankings and increase your traffic.

Fix Mistakes And Remove Broken Links

Google penalizes sites with spelling mistakes, poor grammar, and dead links. You do not want to get on the bad side of Google’s algorithm and lose your blog traffic. This could see your post permanently banished to page 5 where even your mother won’t find it. By quickly going through your old posts and removing old links, fixing up a few grammar or spelling mistakes, you can start moving up in the Google rankings. You can use software like Grammarly to speed up the process. While it may not be fun, it can have a significant effect on your blog traffic. This simple tip has resulted in growing blog traffic for many sites.

Get Rid Of Spam Comments

Nobody likes spam comments, including Google. Who wants to turn up to a site and see 54 comments advertising all sorts of odd things and linking to nefarious sites. By removing these comments, you will give your users a better experience and improve your Google traffic.

Interlink Posts

Your average blog traffic can be increased by simply placing links to your posts within your other posts. For example, in blog A, include a link to blog B. The tip is only to link if it is relevant and helpful for your reader. If you are looking for a quick win, find your best-performing posts and place links to the least performing. This strategy can quickly improve your blog traffic.

Improve Readability

You can’t expect your blog posts to perform well if they are difficult to read and do not provide useful information. The blog posts with the highest traffic are a joy to read while at the same providing the reader with useful and unique information. Blog posts that contain original research and statistics tend to stand out. If your posts lack originality and could use some stylistic improvements, go back and focus on improving them. The eventual traffic boost will make it well worth your time. The most successful blog posts include calls to action placed throughout the text. The most popular calls to action include asking to leave a comment, follow you on Instagram or Twitter, subscribe to your newsletter, or share the post on social media. By including calls to action, you can increase your reader base, drive up engagement, and maybe even have your post go viral on social media.

Conclusion

Have you been wondering how to generate blog traffic? The answer is right in front of you. One of the most effective ways to boost your blog traffic is to update your old content. You may be sitting on a gold mine if you have a pile of old posts that aren’t getting any views. To quickly turn them from zeros into heroes, you should focus on the list above. 

These simple tips will see your Google rankings climb at a rapid pace, translating into a huge blog traffic boost. We want to hear the strategies you used to revive old blog posts and boost blog traffic. Please comment below on what worked for you and what didn’t.

Author’s Bio: 

Emily Moore is an English & programming teacher with a passion for space and blogging. She believes that current exploration should be focused on preserving our planet’s resources. With satellites circling the orbit, it is easier to get relevant data on any environmental changes. This, in turn, should help people quickly address any challenges.

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About Law Firm Suites

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