See how three solo and small firm lawyers have used the social media management app, Hootsuite, to give their online marketing a boost.
Social media. Attorneys either love it or hate it.
But did you know that solo and small firms attorneys who embrace social media reach a more diverse market and increase their earning potential?
According to a recent HubSpot study, at least 95% of millennials believe a brand should have at least a Facebook presence; 87% of Gen X believes the same thing.
As a solo or small firm lawyer, you are your brand. In a market compelled by the need to be socially connected, it damages your personal brand if you don’t have a social presence.
With a targeted and well-managed approach to social media, it can boost potential leads and help close more client deals.
This is where the need for an efficient social media management system comes into play. Many exist, but Hootsuite is one of the most popular.
The Hootsuite app simplifies and reduces the time needed to manage your social media accounts. The main benefit of Hootsuite you can post to every social platform from one convenient location.
You can also schedule your posts to be published at a later date, allowing you to schedule all your post for a week, or the month, in one sitting. This helps busy lawyers maintain an active social presence even when they are busy practicing.
Here are three small firm lawyers that leveraging the power of Hootsuite:
1. Jason Epstein
Jason Epstein is a partner at Premier Law Group, a Bellevue-based law firm specializing in personal injury, employment and civil rights.
In a 2012 Avvo article, Epstein discusses how he uses of Hootsuite for his law firm’s online marketing needs; he describes how it is necessary for lawyers to not only be socially connected, but to also have an efficient social media strategy.
In Epstein’s statement, it becomes clear to see how Hootsuite helps his firm:
“If your firm is like ours, you have several different websites that need managing, each with a different purpose. That means several different social media accounts as well. Managing all those accounts can be an overwhelming proposition. Hootsuite can be an excellent resource for managing and maintaining your social media sites.”
Epstein also goes on to discuss particular features like setting up social posts for future posting and being able to manage several social media accounts simultaneously:
“Scheduling tweets frees up the social media administrator to respond to followers or retweet pertinent info (important ways of gaining trusting followers) instead of composing and sending out tweets live.”
It is important for every lawyer to manage time effectively. Epstein’s account emphasizes how small firms and solos can achieve their social media marketing goals, while still practicing law.
2. Joleena Louis
Joleena Louis is a solo attorney who practices matrimonial law. In addition to running a solo practice, Joleena also writes the popular blog series, Things I Wish I Knew, for Law Firm Suites. In addition, she manages her own blog called Modern Solo.
When it comes to online marketing, Louis understands how important effective social media management is for solo lawyers. She has been using Hootsuite since 2014 to help manage her immense amount of social media marketing.
“Having an online marketing strategy has greatly benefited my firm. I regularly get leads from social media and it’s easy to start and build relationships with referral sources that I connect with online. Tools like Hootsuite make it easier for me to incorporate online marketing into my busy schedule.”
Her main purpose for using Hootsuite is simple; It satisfies the needs of her marketing strategy, which is low costs (FREE), time efficiency, increased social media connections and useful analytics.
Louis believes any lawyer can benefit from using Hootsuite, especially if they are looking to cut down their overall time dedicated to online marketing.
3. Robert Sullivan
Robert Sullivan heads Sullivan Law Group as a trial attorney in Kansas City, MO. His practice is dedicated to wrongful death, products liability and personal injury. He has won a number of cases for his practice in Missouri.
Sullivan says, that while there are many social media platforms that help you boost your marketing potential, “for lawyers with little time, Hootsuite provides the best solution.”
According to Sullivan, the feature of scheduling posts ahead of time is really what makes Hootsuite a great marketing tool for lawyers with little time to spare.
The benefits of Hootsuite are obvious
Social media marketing has become a necessary component for any law firm to attract the right leads.
The benefits of Hootsuite are obvious for small firm lawyers. You can easily engage with your current and potential clients, while also being able to track audience engagement.
Being able to measure your reach is incredibly important as you’ll gain a better understanding of your audience, as well as the effectiveness of your social posts.
Use what works best for your firm
Regardless of what you want to achieve with your law firm’s online marketing, it’s imperative to use the tools that work best for your firm’s overall needs. For most small firm lawyers this means finding an efficient way to manage social media.
Small firm lawyers have little time to waste, and tools like Hootsuite will help you be more efficient enabling you to get the most value from your social media strategy.
Have questions or thoughts? Comment below and tell us what you think!
Update Nov. 2017:
In addition to Hootsuite, we have encountered other great tools that help lawyers to get the most out of their social media marketing efforts. One example is a resource called Grin. Grim aims at helping users get the most out of influencer marketing.
Here is more information from the experts at Grin about how their tool is helping other businesses get the most out of their social media efforts — “With the popularity of independent creators rising to astronomical proportions, we wanted to give marketers a better way to reach out, build relationships, and ultimately create more love for their brands through influencers. Our platform does just that by helping users automate, scale and track their influencer campaigns on one beautiful, easy-to-use dashboard.”