3 Ways I Get New Clients By Blogging (and #3 is THE most important)

By Law Firm Suites - February 11, 2015
3 Ways I Get New Clients By Blogging (and #3 is THE most important)

This week in Things I Wish Knew, solo attorney Joleena Louis explains three different ways that she has retained new clients for her law practice by blogging.

I’ve been writing the Things I Wish I Knew blog series for Law Firm Suites for almost a year, and as I have mentioned before, its become an important part of my marketing strategy.

It’s not always easy coming up with topics and finding the time to write; I’m currently drafting this in a taxi on my way to a meeting that I’m running late for.

But in the end the time spent is worth it because it has helped me with my networking, marketing and has lead to referrals.

Here are three ways I get new clients by blogging:

1.  It makes me more credible with prospective clients who Google me.

The Things I Wish I Knew blog series is written for other attorneys. In particular, attorneys who are thinking about starting solo law practices, or have done so recently.

Get new clients by bloggingBelieve it or not, according to a survey conducted by Law Firm Suites last year, solos are pretty good at marriage. So generally, my target clients are not reading this blog and it has not produced any clients directly.

However, prospective clients who have come from other sources often Google me before they call. At least half of my consults mention seeing the blog post.

The blog, along with my other internet presence, makes me look more credible to a potential client and aids in their decision to hire me. It shows that I am an active member of the legal community.

Plus, I write about my personal experiences in an informal tone that more closely conveys my personality than my other marketing channels. I think prospective clients read my posts, and see that I’m human — just like them.

This helps us establish a rapport more quickly. It’s like they know me before they arrive at their initial consult, making the whole process that much easier. This is important, especially given the difficult circumstances most of my clients are facing.

It’s one less thing for them to worry about.

2.  I connect with other attorneys I would have never met, many of whom have become great referral sources.

As a result of blogging, I have made connections with many other attorneys who I would not have otherwise met. Recently I had coffee with a solo from California while she was visiting Manhattan. She contacted me because of the blog.

Get New Clients By Blogging A few months later I referred a former client to her who was looking for an attorney in her area and she eventually referred someone to me as well.

I’ve also received several referrals from other attorneys who read the blog, including one that was the biggest case my practice has seen thus far.

The “feels like I know you” concept works as well with other attorneys as it does with clients.

I am honest about my story and other attorneys either relate to it (and me as a person) or they don’t. The ones who do are people who I would have made great networking partners with anyway.

The blog just helps me get in front of more people than if my only marketing was shaking hands Bar association events.

3.  Coming up with weekly content forces me to work “on” my law practice.

Since I write about what’s going on in my practice, it forces me to work “on” my practice as opposed to “in” it. To come up with article ideas every week, I have to look at where things are at in my firm, where I want them to go and how can I improve on what I’m currently doing.

Get new clients by bloggingAs attorneys (and I’m no different), I think we are most comfortable working “in” the business. It’s easier, and perhaps more comfortable, to stay mired down in client phone calls, drafting pleadings or dealing with administrative issues.

But the looming deadline that I have every Wednesday forces me to do a lot of self-reflection.

As a result, I find that I do not get stuck on strategies, tools, techniques that aren’t working. If something works well, I do more of it, if it’s not, I stop or change what I’m doing.

But unless you stop practicing law and take some time out to analyze what you are doing, you may just continue doing the things that are not supporting the growth of your practice.

Plus, no one wants to fail publicly, so I feel pushed to grow this practice. I want to inspire other lawyers who are like me: unhappy working at a firm but terrified of where their professional (and personal) life might end up if they quit and go solo.

I think that this weekly review has been one of the biggest reasons for the growth of my practice. It’s become the ultimate marketing tool.

 Think you can get clients by blogging? Law Firm Suites is looking for new guest bloggers.

Click here to pitch us your story.


shared law office space Joleena Louis is a matrimonial and family law attorney at Joleena Louis Law, a firm she founded after leaving a boutique matrimonial firm in Brooklyn. Joleena is a client in Law Firm Suites’ start-up program in Downtown, New York. Her weekly blog series Things I Wish I Knew… explores her thought process and experiences in her transition from small law firm employee to successful solo practice entrepreneur.

About Law Firm Suites

Law Firm Suites is the leading NYC shared office space for solo attorneys and small law firms. At Law Firm Suites, attorneys get headache free sublet office space, virtual office rentals and litigation hotel services. Law Firm Suites has two locations in Manhattan, one in White Plains NY, and one in Annapolis MD. Law Firm Suites' community of self-employed lawyers are eager to help colleagues succeed, and routinely exchange over $2.5 million in legal business every year in each LFS business center. Connect with Law Firm Suites on Twitter and .

3 thoughts on “3 Ways I Get New Clients By Blogging (and #3 is THE most important)

  1. Charmaine Bonia
    on said:

    I am a recent blogger twice monthly for a small newspaper in Jamaica.

    Your article is a great encouragement as I seek to grow my solo practice organically. I am grateful to a colleague for sharing it . Blog on………

  2. I really love what you had to say about attorneys needing to focus more on social media outlets like blogging to grow ther business! You guys work in a competitive landscape where you need to be on top of your game in order to grow and retain business. It’s so true people get stuck in their ways and just need to break out and try something new. It’s definitely time for the legal industry to focus more time on becoming a thought leader curating or sharing content found online. Time is of the essence and Manzama the place I work makes it really easy for attorneys to receive highly relevant personalized intelligence quick and easily to take action whether it is around thought leadership, business/client development, competitive intelligence and information management.

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