Everyone has been affected in one way or another by this world pandemic. Our lives, careers, and working style have changed considerably. Businesses needed to adapt quickly to survive and lawyers were no exception.  The legal system has indeed adapted […]

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Social distancing and in-person business restrictions forced attorneys and other professionals to find alternative ways to connect with clients while still providing quality services. This article will explore the different ways attorneys have been able to meet client expectations and […]

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The perception of law firms is forever evolving. Originally clients are used to be brick-and-mortar offices, however, we now have a more digital landscape where clients can reach out from anywhere and be serviced in an instant.  The law field’s […]

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Law Firm Marketing isn’t one size fits all! There’s no full-proof formula to be successful, navigating it is a full-time job but if you’re up for the position…TAKE IT!  During the COVID lockdown, Amanda Shaffer took on the task to […]

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Implementing digital marketing is a common factor in most business fields, even law firms. Not having an online presence will alienate your firm from its potential clients.  Strategic thinking, analysis, and the implementation of digital marketing are crucial for business […]

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Popular culture has taught us that the more aggressive a lawyer behaves, the better the lawyer is. Unfortunately, an aggressive lawyer can be a turn-off, the key is becoming an assertive lawyer. The belief that hostile communication conveys confidence and […]

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Branding is the act of storytelling. It is a strategic effort that creates a certain kind of image and perception of your brand into people’s minds.  Human beings are always forming impressions and opinions about things that they come across. […]

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