Joleena Louis | Things I Wish I Knew

About Joleena Louis

Joleena Louis is a matrimonial and family law attorney at Joleena Louis Law, a ﬁrm she founded after leaving a boutique matrimonial ﬁrm in Brooklyn. Joleena is a client in Law Firm Suites’ Financial District location. Her weekly blog series Things I Wish I Knew... explores her thought process and experiences in her transition from small law ﬁrm employee to successful solo practice entrepreneur. Follow Joleena on Twitter.

My Law Firm’s Transition to a Virtual Office

In this week’s edition of Things I Wish I Knew, Joleena Louis discusses the positives and negatives of switching from an office rental to a virtual office. Back in 2014 I wrote about my decision to have a physical office […]

Why I Use HARO to Get Free Publicity for My Solo Law Firm

In this week’s edition of Things I Wish I Knew, Joleena Louis explains how she uses a website called HARO to promote her firm and build her personal brand. Solo lawyers have very little time for marketing and public relations. […]

How I Use Facebook Ads to Grow My Solo Law Practice

In this week’s edition of Things I Wish I Knew, Joleena Louis explains how she got new clients after using Facebook Ads to promote a webinar. A common mistake I see lawyers make with their law firm marketing is assuming […]

4 Bad Habits I Resolved (and 2 New Ones)

In this week’s edition of Things I Wish I Knew, Joleena Louis discusses 4 bad habits that she resolved, and two new ones that could affect the growth of her solo law practice. In January 2015 I wrote about four […]

I Get More Clients With My System For Initial Consults

In this week’s edition of Things I Wish I Knew, Joleena Louis discusses how she started converting more leads to clients by implementing a system for initial consultations. Like any busy solo, I am constantly looking for ways to get […]

With a Better Follow-Up System, I Closed 3 Clients from 5 Inquiries

In this week’s edition of Things I Wish I Knew, Joleena Louis discusses a recent change she made with her follow-up system for prospective clients and how it’s increasing profits in her practice. My focus this year has been […]

This Is Why Your Law Firm Marketing Strategy Isn’t Working

In this week’s edition of Things I Wish I Knew, Joleena Louis tells us why your law firm marketing strategy may not be working, and what to do about it. The most common complaint that I hear solo’s make about […]

6 Favorite Tools For Marketing My Solo Practice

In this week’s edition of Thing I Wish I Knew, Joleena Louis, shows us the favorite tools she uses to market her solo practice. Recently I’ve been getting a lot of questions about the tools I use for my email campaigns and […]

How I Got 5 New Clients Using 1 Email

In this week’s edition of Things I Wish I Knew, solo attorney Joleena Louis explains how her decision to use email to ask for referrals resulted in new business for her firm. Since starting my practice, one piece of advice […]

How Solos Can Improve Customer Service by Educating Clients

In this week’s edition of Things I Wish I Knew, solo attorney Joleena Louis explains how lawyers can improve customer service by properly educating clients. As solos, we are often consumed with the day-to-day obligations of running our own law […]