The advantages of real-life testimonials are endless. Gaining this written or word of mouth recognition will not only benefit your law firm but also your brand. Listed below are 7 ways your client’s testimonials can take you to the next level.
Use Only Authentic Testimonials
Authenticity is key to establishing solid and trusting relationships with potential clients. Prospective clients need to believe that testimonials are coming from real people and their experiences. This can be achieved by using names, with permission of course, and possibly an image of past clients on your website or any other marketing publications. The more specific the content, the more believable it will be. For example, a comment that says “Great experience” does not have as much weight as something like “John Doe took the time to listen and worked with me to achieve a successful outcome for my case.”
Asking For Testimonials
Just because it can be a bit uncomfortable asking for your clients to provide testimonials, doesn’t mean you shouldn’t. Asking for follow up feedback and for a written testimonial will help establish your credibility. Make it a practice to always ask your clients for written compliments or feedback at the end of your service with them. This can be done in an email via a survey or free-formed. This tip can provide you with an abundant supply of material to add to your website which in turn will attract potential clients.
Things To Look Out For
Asking your clients for a testimonial is the easy part but please be mindful while doing so, here are a few things to avoid, as a lawyer. For example, some rules prohibit things such as payment for endorsements and advertising oneself as a “Specialist”. Be sure to check your local Bar Association with regards to Professional Ethics before printing content.
Use Testimonials As A Marketing Tool
Your client testimonials can be a huge asset to your marketing campaign. Providing your prospective clients with useful content about your firm and first-hand experiences from existing clients can help to secure a new viable lead. Explore how to add these testimonials to all of your marketing platforms. There are many avenues that you can use this content, so try not to limit yourself and get creative.
Building Your Reputation
Gaining the trust of your clients is vital. They need to truly feel that you are the best person to help them through their situation. This is accomplished through referrals and past client testimonials, remember “word of mouth campaigns” is still one of the most effective ways to gain new clients. If someone has a good experience with you, they will tell their friends. Written testimonials work the same way. If several people are singing your praises, it says something about you and your reputation will become stronger.
Can This Lawyer Help Me?
By answering this question that potential clients will undoubtedly ask, your chance of converting them to clients increases. Choosing the right client to highlight your work is just as important as how you share the information. Sharing a case study is a great way to showcase what you are capable of. Select the best clients to interview, conduct the interview and follow up with feedback from the client. These three steps when done right will set you apart from your competition.
Offer Incentives
We all know that time is a valuable commodity and no one wants to work for free, including your clients. Try encouraging referrals from your clients by offering them something in return when you receive a viable lead. It could be a reciprocal referral or a gift card as a way of saying thank you. In all things you do, it’s important to establish a solid relationship with your clients because the potential opportunities and benefits are endless.
Conclusion
Simply being a good lawyer isn’t enough. Getting your name and the benefit of your service out to the masses will elevate you to another level. The easiest way this can be done is by establishing a good relationship with your clients so they can spread the word about your firm. Essentially free publicity is the best publicity but you still have to put in the work.
