Check Out Our Top 10 Blog Articles!
Law Firm Suites provides weekly blog content to help aspiring and established solo attorneys and small law firms alike. On this blog, we have gathered the top 10 must-read articles to help you determine your firm’s branding. Continue reading and see the benefit of this content.
A Guide to Personal Branding: Determining Your Law Firm’s Core Values
I’ve been speaking with other lawyers about branding lately. The one thing that keeps coming up is core values. I personally believe you can’t build a personal brand without first determining those values. What are Core Values? Core values are the essence of your firm’s identity. It’s a combination of your principles, beliefs, philosophy and values. They guide your firm’s actions and provide the framework for how your firm engages with employees, customers and competitors.
How To Brand Your Legal Startup?
Branding is the act of storytelling. It is a strategic effort that creates a certain kind of image and perception of your brand into people’s minds. Human beings are always forming impressions and opinions about things that they come across. Branding is taking charge of this phenomenon and ensuring that you have a say in how people perceive your brand.
Easy Tips On How To Grow and Strengthen Your Firm’s Brand Instantly
Whenever a setback in business occurs, whether it be from the pandemic or anything else, you’re probably going to be met with fear and downtime. However, when you get to the other side of that type of situation, you’re going to be welcomed back with newly arising opportunities. The opportunities can come in the form of new clients, new market opportunities, or even different or fewer competitors. Right now, solo and small law firms have an opportunity to help others and grow their personal brand at the same time. If you find yourself in a position to help others grow, now is a great time to step up.
5 Branding Tips For Solo Attorneys From Unlikely Sources
The occupation of “lawyer” is often glamorized in movies and television when in reality, it’s a difficult job that not many can do right. You have to have somewhat of a finesse to handle the job. However, in today’s market it can be difficult for solo attorneys to demonstrate their unique value to potential clients. Differentiating yourself is key to the success of your practice. This is where branding comes in.
You and Your “Brand” – Perfect Together
You aren’t Corn Flakes, Coca-Cola, Apple or Ford, but you are running a business, and you want to distinguish the services you provide from those of your colleagues. You should want to achieve such distinction as close to instantaneously as possible. Your practice is client driven. To achieve the practice you want, the one you have worked so hard starting from law school to establish – the one you’ve always dreamed of having – you have to attract the clients you want, rather than take what comes through the front door. If you go with the flow out of mere economic necessity, you’ll be washed out to sea like so many thousands of our anonymous brethren before us.
How To Build A Personal Brand As A Solo Attorney
There has been a lot of buzz throughout the blogosphere lately about building a personal brand. Most of the chatter is geared towards professionals employed by companies or firms, and building a personal brand that features a unique set of skills that will make you marketable to employers throughout your career.
5 Tips for More Impactful Marketing for Your Law Firm
When it comes to marketing for your law firm, you need all the help you can get. Marketing is an integral part of the job, but you didn’t go to law school to focus on marketing. You’ll want to develop marketing processes that save you time and effort while maximizing your opportunities. These are some of the many benefits that marketing can achieve for your firm. To get there, though, you’ll need to first structure a marketing strategy that is long-lasting and impactful, earning you the best investment for your time and money.
5 Creative Ideas For Law Firm Website Design In 2021
The legal profession is a very competitive one. Your competition is constantly looking for a way to stand out from the crowd to make more revenue gains. Technological advancements and the need to be online have made having a website very important. If you want to stand out among a crowd of highly competent professionals in this niche, you need to have an outstanding law firm website design.
Tips to Help Lawyers Navigate Through a PR Crisis [Infographic]
In today’s always-on social media world, a PR crisis can hit at any time. It only takes one review or negative interaction to kick things off. When (and if) a crisis situation hits and whether or not it affects your personal brand or law firm’s reputations depends on how well-prepared you are. That’s why these tips for addressing a crisis come in handy.
How To Ensure Your Home Office Makes You Look Professional
You may choose to work from a home office simply because you can, or for other valid lifestyle reasons. After all, it is one of the perks of being your own boss. However, as a home-based lawyer, you will encounter clients, colleagues or adversaries who assume that you are less professional (or less successful) because you work from a home office. This may result in greater difficulty negotiating deals with adversaries, prospective clients not hiring you, or demanding that you lower your rate since it’s not going to the overhead of an office. Do the work from home, but use a permanent commercial address for your practice.
