If your law firm doesn’t have a plan for how to handle a PR nightmare, then you need to check out this infographic.
In today’s always-on social media world, a PR crisis can hit at any time. It only takes one review or negative interaction to kick things off. When (and if) a crisis situation hits and whether or not it affects your personal brand or law firm’s reputations depends on how well-prepared you are. That’s why these tips for addressing a crisis come in handy. Every lawyer needs to have an action plan in their back pocket, so they are ready at a moment’s notice. It should also be part of your training material so all team members are aware of how to handle a difficult situation if and when it rears its ugly head.
Of course, you don’t ever want to be in a crisis situation, but knowing how to respond and prepare is a lot harder said than done. That’s where the pros over at Meltwater come into play. They have put together this incredible list that goes through the very specific process of how to deal with and overcome a PR crisis. Take a look for yourself and then start to build a plan so you and your practice are more prepared for the future.