These NYC Lawyers share valuable insights on using livestreaming and social media to boost their law practices!
NYC Immigration lawyer, Amanda Schaffer, instantly turns livestreaming viewers into clients!
Live videos aren’t just for influencers – lawyers can benefit too! LFS member and immigration attorney, Amanda Shaffer, began using Facebook Live during Covid and saw a significant increase in client engagement – with some live videos garnering over 10,000 views. By going live regularly, she connects with potential clients in real time, addressing their legal concerns instantly. Live videos helped her build trust, showcase expertise, and generate leads. Amanda encourages other small firm attorneys to embrace live streaming for authentic client interaction, increased visibility, and business growth.
Social media expert Stephanie Baiocchi shared her livestreaming wisdom with Law Firm Suites.
She outlined the benefits of livestreaming, tips on how to get started, and her strategies for online success!
It Can Be A Balancing Act For Solo Practitioners!
Managing any kind of social media – not just livestreaming – is a job in itself! Managing social media in addition to a law practice can be challenging.
- Seek Professional Help! Consider hiring experts for specific tasks.
- Automate Where Possible! Use tools to schedule posts and manage content.
- Efficiency is Key! Focus on strategic, consistent efforts.
Helpful Content Creation & Promotion Strategies!
- Maximize Content Utility! Pin important videos on social channels, include in emails, and reference in client communications.
- Leverage Social Media Ads! Start social media ads well in advance to gain traction.
- Address Common Questions! ”They ask – you answer!” Create content that answers frequently asked questions.
- Give Viewers Advance Notice! Promote your live sessions early to attract more viewers.
Use your live-streaming platform for Q&A sessions, interviews, and behind the scenes moments! Going live at the same time each week helps to build a regular audience!
Final Thoughts From Stephanie Baiocchi:
- Trust and Authority – Providing valuable and consistent content builds trust and positions you as an authority in your field.
- Ongoing Improvement – Continually refine your approach based on feedback and results from your viewer engagement.
LFS member and NYC Criminal Defense Attorney Michael Discioarro has found business development success by livestreaming on Tiktok!
In addition to livestreaming, Michael shares his knowledge, opinions, tips, and experience as a seasoned NYC lawyer with his 326,000 followers! Be sure to check him out, and don’t forget to like and follow!
Want more information about livestreaming to market your law practice, check out our article 10 Mistakes Solos Lawyers Make Marketing with Live Videos on Social Media.
If you’d like to learn more about each of the lawyers featured in this month’s newsletter, you can check out their websites below!
Amanda Schaffer, NYC Immigration Lawyer
LinkedIn: https://www.linkedin.com/in/amandabshaffer/
Law Firm: https://www.theshapirolawyers.com/
Phone: (212) 444-8064
Email: [email protected]
Stephanie Baiocchi
LinkedIn: linkedin.com/in/stephaniebaiocchi
Michael Discioarro, NYC Criminal Defense Attorney
LinkedIn: linkedin.com/in/michael-s-discioarro-esq-181b1565
Blog: newyorkcity-criminaldefense.com
Website: newyorkcitydwi.com
Check out the full newsletter below!
IF YOU’D LIKE TO BE FEATURED IN A FUTURE ISSUE, CONTACT US AT [email protected]
