When it comes to branding, your law firm’s visual identity and first impression may be the most important part.
The design elements of your brand include logos, fonts, and colors, all meant to highlight your law firm’s intrinsic values. And that is important to remember because brand association keeps old customers coming back; 60 percent of consumers will prefer to shop from brands they already know, according to media researcher Nielsen.
But creating and using that brand image is a hard thing to get right. Thankfully the business card pros at Vistaprint Corporate have come to share their wisdom. They have put together this incredibly helpful infographic that outlines three ways for brands to improve their visual identities to create a lasting impression. So take a look, see what tips they suggest and make some changes to your law firm’s brand to ensure you’re not losing any customers before they ever speak with you.
10 things
