Is My Facebook Marketing Strategy Working To My Law Firm’s Advantage? | #FollowAttorneyAmanda

By Law Firm Suites - November 9, 2021
Is My Facebook Marketing Strategy Working To My Law Firm’s Advantage? | #FollowAttorneyAmanda

Frustrated with understanding the engagements of her Facebook page, Amanda enlists advice from a professional.

It’s no secret that social media algorithms change like the wind, which causes content creators and marketing departments to cringe and panic. So imagine the frustration that solo attorneys or small law firms face, when they have to act as their own marketing department and content creators. 

Due to this fact about social media, it’s important to take the necessary steps to make sure you stay on top of your understanding of these algorithm changes and whether or not your content is reaching your target audience. This could be done by taking online courses, purchasing books that will advance your skills, or even talking to a professional in the industry.

In this week’s #FollowAttorneyAmanda, Amanda enlists help from Stephanie Baiocchi, the Director of Membership and Events at Impact, on whether or not she is heading in the right direction with her Facebook marketing strategy. 

Follow this video and take a look at this informative conversation that left Amanda feeling relieved and excited about her marketing journey as a small law firm attorney. 

 

                             Video Transcript

Amanda Shaffer: Hi, I am Attorney Amanda Shaffer. Welcome to #FollowAttorneyAmanda, where you follow me on my journey to get more likes on social media and ultimately more business. Today, we have our first guest of the series and I forgot – the one thing I forgot to ask you before we start recording is how to pronounce your last name.

Stephanie Baiocchi: That is fine. Everyone always asks and then butchers it anyway. So hi, I’m Stephanie Baiocchi. I’m a Director of Membership and Events at Impact, but I have been doing marketing and social media and events for over a decade now.

Amanda Shaffer: Well, Stephanie, thank you so much for joining us today. The reason this all came about is I was watching one of the episodes that we had of #FollowAttorneyAmanda and I talk about in that episode, how I had these analytics that I’m looking at every time I post something and I don’t know what any of this means and I know this is like the fifth episode where I’m saying, oh, circle back. I’ll circle back. I do all the mar- I don’t know Stephanie, how familiar you are with my law firm and what we do with our marketing, but I pretty much made 95% or 96% of the content myself, post it all myself. So I’ve learned all everything to do myself. It’s a lot to do. Of course, I’m sure you know. So I was saying this, and then I had an idea, like, why don’t I get connected to somebody who is an expert in the industry that could say, “Hey, this is what you’re doing. That’s right. This is what you’re doing that’s wrong”, hopefully more right than wrong and maybe help me make sense of some of the numbers. I guess that’s, if these numbers are even important. So your company worked with Law Firm Suites, I believe on their marketing.

Stephanie Baiocchi: Yes, we had.

Amanda Shaffer: And Steve Furnari reached out to you guys to see if somebody would be willing to talk to me and you agreed graciously and on that note, I pull things from my guests since I’ve had so many. This book, I’ve been reading actually, as well, this is from Stephanie’s company. And we’re going to talk a lot about this today. It says, “They Ask, You Answer” is the name of the book.

Stephanie Baiocchi: Yes. It’s by Marcus Sheridan, who’s a good friend of mine, but also someone I’ve followed for essentially my entire career. Impact, our company existed before Marcus and before I worked there and we all kind of came together around the same time. I joined the company right, as he was joining and merging his company with ours. Long story short, “They Ask You Answer” just works so well. It’s a philosophy that I believe in, and I have implemented at my past companies, and Bob, our CEO and founder of Impact, saw that and said, I want to take this further and make it more well-known and used by more people because it’s what works. And here we are.

Amanda Shaffer: Here we are. So I think the plan for today is we’re going to look at some of our – we’ll go to our website and our social media stuff, see – get your opinion on some of the stuff and there were some very interesting things in the book when I’m reading that I wanted to talk to you about too, because these are – it’s very common sense, very logical and I think you’ll see that I’ve attempted to do some of the things the book talks about. So maybe we can help me improve on those things, or maybe I’m doing better than I thought or worse than I thought. Obviously, whatever feedback you have for me is much better than I had this morning. So, I would love to hear what somebody like you would have to say about these things because I’ve literally never really had this done.

Stephanie Baiocchi: Yes. So I definitely want to take a look at social and I think – so I haven’t looked at any of your social accounts yet. I think it’s going to be the most fun to just kind of go through it, see what’s there and give my feedback as I see it in the moment. I also – I do social media. I haven’t been managing social pages that much right now, aside from a board that I’m a member of that I volunteer to do their social. And so, it’s interesting because I was thinking this morning like, “Oh, I should go make sure I know” – there’s my dog saying hello – “I should go make sure that I know the best place to find this or that analytics.” And then I thought, “I’m not going to do that” because things in social media changed so often that even if you think where something is, you could log in the next day and it’s in a different place. It’s constantly – constantly changing. So we’ll just see if we can find what we need. That’s half the fun of social media and it’s insanity.

Amanda Shaffer: Yes. We had a virtual meeting last week and I quickly saw that a lot of the questions I had were – I was looking at the wrong things or not in the right way. So that’s why I figured from going from more structured thing so let’s just see. I always love learning new things and I’ve been – I’ve spent a long time doing a lot of research to get everything up and running, and I’ve been doing this for a while, but we kind of went up a little and then you kind of level off and then maybe up a little and level off. So I’ve never had the full momentum behind it, but we’ve only gone up, which is good.

Stephanie Baiocchi: That is good. So we’ll take a look at it. We’ll take a look at the language that’s being used; what tools are being used. We’ll talk about posting on multiple channels, certain dates and times. But when we chatted originally just to meet and discuss with this episode, it’d be like, that’s how “They Ask, You Answer” came into our conversation, is the first thing I always tell people on social media or even ask them is, okay, you want to know what contents working, if what you’re doing is right, what is your content strategy? How are you coming up with the content that you’re posting on social media? Because unlike what individuals following each other on social media is like, which is very, very different, like how I follow my mother-in-law is very different than how you’re going to follow a brand or a business and then interact with them.

It’s not just enough to do the things we can go off the top of our heads. It is better than nothing in a lot of cases, because I always tell people step one is checking your content. Step two is making sure that your page looks like a real business and that you’re alive and that you haven’t closed your doors five years ago. And so if your last post is from 2013, that’s obviously wrong too. So having posts is a good start, but having a strategy to make sure that those posts and that content is resonating with the right people, it’s using language that is appealing to them and that is interesting – it’s something that they would associate themselves with and see themselves in that language; that you’re answering the questions they have, that is the most important. And that is essentially what the concept of “They Ask, You Answer” is all about. It’s these 10 core – it’s actually 10 core concepts. But they do drive a content strategy that lends itself to posting the right things on social media.

So that is how we got to talking about it and I think if anyone is interested in learning about, “They Ask, You Answer” and the philosophy and the concepts, you can certainly read the book. It’s a great thing to do, but – and there is an audiobook – but if you’re not a reader or you want a more interactive way to learn about it, I actually sent Amanda a link this morning, we have something called Impact Plus, which is our online learning community. You can create a free account and there’s essentially a video version. So you can watch a course on what “They Ask, You Answer” is in these short little videos, you can easily knock it out in – I don’t know how long the actual course is – honestly like an hour and a half. It’s not very long. And you’ll already be well on your way to what this content strategy would look like.

So we talked a little bit about that. One of the biggest things with “They Ask, You Answer” one of the most important core concepts is this thing called the big five. And it’s what we have seen and has been proven time and time again, to be the five things that – the five questions that people ask when they’re looking to make a purchase or a business decision. And so there’s all this fluffy content that we can create on social media. It could be contests. It could be day of the week themed things, like workout Wednesday or whatever, but if you’re not answering these actual five – top five questions that people are looking for, they’re not going to search through your social media and hope that they find that really great thing you posted a month ago to finally answer their question. They’re going to Google it and they’re going to find it somewhere else. And so these five things are the most important. I know Amanda, you’ve already created content for one of them, for sure, which is reviews, and product or service reviews are such a big part of this content strategy. It’s so important. So I’m looking forward to seeing that that’s essentially the gist of “They Ask, You Answer” all you need to know to get started with what we’re going to look at today. So how about we pull up some social accounts.

Amanda Shaffer: And just for anyone who was watching, I know where this blog is marketed, it is for single attorneys, smaller firms, because we’re the ones who can afford the big ad agencies. And so one of the things like my journey to more likes in general is figuring out a way to do it, where I can do it myself or I can at least – I can sustain doing it for a while. And just, I think being a little more efficient would be incredibly helpful for me just because I [cross talk] full time and I don’t think I’m very far off and there’s – I know a lot of other of my colleagues are in a similar place, but it’s kind of like taking that next step. So hopefully we get some insight on that. So thank you again for agreeing to do this with me today, for sure. What site do you want to start on?

Stephanie Baiocchi: That is a great question. What site do you feel like is maybe working best for you right now?

Amanda Shaffer: I would say probably Facebook.

Stephanie Baiocchi: All right. Let’s take a look at Facebook. Let’s take a look at what’s here in front of us.

So we have your profile up right now. Starting from the top, I’m just, -if I’m a new person, maybe I just found you, I’m looking at that cover photo. So I can scroll up. I can see, okay. Shapiro Lawyers, I might want to follow that hashtag. I don’t know yet, but good to know. And based on the Statue of Liberty, I would assume you’re in New York, which you want to correct. And I know the name of the company, so it’s pretty straightforward. I like this. It’s not confusing. It doesn’t take away, but it also doesn’t over-complicate things. So I like that. And then having a book now, button is great. Having an action for you to take right away is of course, good. Do you have any questions about – at a glance, your profile looks really good? You have your phone number, you have your website, the information is filled in. Do you have any questions about that whole section?

Amanda Shaffer: No. the only thing I would say is with the pin post, I mean, this – I’ve been out since Friday, so I haven’t changed this. Obviously, I have to – I’m just like unpinned and I’m not going to do it right now. But I had – well, we’ll get back to some of these in a second, but I want to just go down to a specific video that I had pinned to the top.

Stephanie Baiocchi: Pinned posts are nice. They’re definitely a great way to get people some of that most important information. If you do a really great post for it, it gets a lot of engagement, really proud of it. It’s great to pin something to the top.

Amanda Shaffer: Of course, I can’t find that. I made this really short video. Oh, here, this one.

Stephanie Baiocchi: Here. I love that.

Amanda Shaffer: Just saying how to contact us. So this was the one pin for – until that, and then on the left, you see here, I had an event, so whenever I have an event coming up, that will be the thing that’s pinned.

Stephanie Baiocchi: Yes, that’s great. I would absolutely pin this video and I like that you have the contact information there. The caption of welcome is great. I would maybe give people a little more context about what they’re going to see in the video so they can decide if they want to continue watching or click on mute. This could easily be a video of you just saying, “Hi, welcome. I’m Amanda. Nice to meet you, contact us.” Or it could have some really valuable information. And at this point, I don’t know. So I would maybe give a little more context in the caption and if you can, I would upload a closed caption file as well. So many people watch social media videos on the train. Let’s face it, in the bathroom and they’re not going to turn the sound on, especially in the bathroom at work when you’re sharing.

Amanda Shaffer: I actually think it’s supposed to have automatic captions. I might’ve had them turned off.

Stephanie Baiocchi: It might and automatic captions are definitely better than nothing, but with a tool called Rev, R-E-V.com, it is super simple to get a caption file. It’s a dollar a minute. So it’s very inexpensive – for one video, it’s a dollar. And it’s way better than auto-generated captions, especially if you have even the slightest accent on some of your words, those auto-generated captions cannot go so well. And so Rev gives you the opportunity to – it’s usually ready in, I think it’s like within 15 minutes. It’s very quick for a video this short. With a video closer to an hour, it can take a couple hours to generate, but you can go through clean up the captions and download them. And this is one of those really small tips that I think makes a world of difference.

When you’re uploading captions on Facebook specifically, they need to be not only in the caption file name, they need to be in English, which we know; the file name has English in it. On Facebook, you have to specify that it’s US English – at least if you’re in the US – not UK English. And so, this is a little tip bit. It can feel complex now, but once you do it once, it’s second nature. You download your captions file from Rev, and it’ll say English dot and then the file name. All you have to do is add underscore US right before the file name and it works perfectly. Otherwise you upload that caption file to Facebook and it’s going to say, what type of English is this? This caption didn’t work and people get really frustrated, like why didn’t that work? And it can make such a world of difference because the engagement on your video – the watch time on your video can go up if people don’t have to unmute it, or they can see what you’re saying in the captions and already be excited to keep watching it.

That being said, on your video, which is great, you have that contact information at the bottom, the captions would likely cover that up. And so you may want to move the contact information up to the top bar so that you can have your captions there as well.

Amanda Shaffer: That makes sense. 

Stephanie Baiocchi: So let’s find a post that has —

Amanda Shaffer: Can you go back to the beginning because a part of what I want to look at while we scroll down is something that always bothers me that you’ll see very shortly, there’s going to be certain posts that are repetitive. It looks like they’re double posted but some have likes or engagement and I’m not sure if I should, because if you delete one, you lose all that. I never know what to do with that one. Those things happen. Do you want me to scroll and stop?

Stephanie Baiocchi: Yes, let’s see if you can point one out to me.

Amanda Shaffer: Well right here, this is a series I do every Friday.

Stephanie Baiocchi: Cool. Saw the series.

Amanda Shaffer: I did it a few years ago. I went through over a hundred flags, but that was all on our website blog. We weren’t really on Facebook as much. So I just kind of restarted it again from the beginning. And then I’m Monday, I post the name of the country and like a fun fact about that.

Stephanie Baiocchi: That’s cool. I would follow that.

Amanda Shaffer: I was doing foreign dog Friday for a while.

Stephanie Baiocchi: I like that too.

Amanda Shaffer: A lot less countries though. That was the problem. This is actually – this is #FollowAttorneyAmanda. I always repost it on our website. And then, so here’s an example of it being posted this to – I guess I posted it to a playlist so it posted twice. Am I better off just like getting rid of one of these.

Stephanie Baiocchi: Interesting. So I was curious how you were getting these double posts, because if you’re doing something like posting on Instagram and having it auto post to your Facebook and then going and posting to Facebook, that’s typically a way that people get a lot of those duplicate posts. This is not that. Sometimes Facebook loves to do this thing where every little action you do should be part of your Newsfeed, and that’s not always the case. So yes, it is on us to clean them up a little bit. If you were losing a post with 20, 30 likes, or specific comments, then I would be more concerned, but the sooner you can get to a post where it only has a couple of likes, it’s certainly worth cleaning it up.

So specifically the one here where you added it to a playlist, the video itself is always there. This is what people – what Facebook wants people to know is now part of your playlist follow attorney Amanda, but they could see the video either way. So what I would do is click the three dots on the second post, the one that’s already paused, that one, yes. And then if you click to delete a post, it’ll tell you or it should, “Are you sure you want to delete this post?” It’s not going to delete your video. It’s just deleting the post about the fact that it was actually a post. So I would absolutely delete that because it’s just a couple of likes. You’ll be fine. I’m looking at your actual video and the original post, and there’s a link in there. What does that link go to?

Amanda Shaffer: This link?

Stephanie Baiocchi: Yes. Then – I can’t quite – quit – stop scrolling. So it says learn more about how I utilize Canva in my practice.

Amanda Shaffer: And this link is – I use bit.ly to shorten the link. If I click on this, I go to the Law Firm Suites website where the actual – original post is.

Stephanie Baiocchi: Okay. So you go to a post about how you use Canva?

Amanda Shaffer: No, it’s the same —

Stephanie Baiocchi: Let’s go ahead and click on it. Let’s take a look. Okay. So it is the actual lesson. Can you go back to your original post for a second? Okay. So this is such a little thing, but when you say learn more about how to utilize Canva in my practice period, I would actually put a colon so that people know that that link is where they’re going to go to learn how. Yes, the video, of course, is about that too. But even I was looking at this and it’s like, is that link going to go where I think it is and because it’s a bit.ly, I’m not even sure it’s your website. Having a shorter link can look a little cleaner sometimes and some social networks shorten links on their own, but with a bit.ly like that, I can’t see within the URL, oh, I’m going to go to the Schaffer website. I’m going to go to a trusted website. It even got me considering for a minute if I would click that.

So I would definitely add a colon and maybe not shorten the link. And then I would add to your caption, something like maybe hit enter and say something like #FollowAttorneyAmanda, or check out our #FollowAttorneyAmanda playlist and link to it for more videos like this. Because if you’re going to delete that additional post when it gets added to the playlist, it does clean it up. It makes it not repetitive, but it does also take away the reminder for people that there’s a playlist with more content like this, so they can subscribe to if they want to watch more of it. So I would maybe add that in your post as well. Because even if you have the hashtag there, it’s not a link to the playlist itself.

Let’s take a look at engagement on this really quickly if that’s okay with you. So yes, we have 46 people reached, five engagements and it has two likes. Click on any one of those things and it’ll bring up this little – oh, hello, Facebook.

Amanda Shaffer: Yes. Facebook and I are not always getting along.

Stephanie Baiocchi: Does it do this to you a lot?

Amanda Shaffer: It does all sorts of stuff to me.

Stephanie Baiocchi: Interesting.

Amanda Shaffer: To be honest, there are some days where I try to share posts and it’ll only pull up the cover page – the cover page image. So people think I’m posting just a random advertisement instead of a post.

Stephanie Baiocchi: Ah, yes. Is that because you’re linking to a page on your website? Or rather, are you trying to link to a page on your website?

Amanda Shaffer: It’s happened to me when I tried to just share a post with a group.

Stephanie Baiocchi: With a group? Yes, so a lot of times that’s going to pull whatever image is the default preview image in a link. And so if there’s a link in your post, like the one you have in this video, a lot of times Facebook will say, oh, there’s an image attached to this post. We should be helpful and pull that in. And if your website isn’t set up to have a featured image meant for social media, and there is a little bit of code behind that, that a developer can sometimes help with, if it’s a problem, if it’s happening a lot that can help make sure that the right image is pulled. Because sometimes the way a website is built, it’s going to default to like your logo or something, which looks like crap, of course.

Amanda Shaffer: Yes. It’s driven me crazy. They’re also always changing like little things about how you can share posts or I’m like –

Stephanie Baiocchi: And then, you can sort it out. Okay, well, we’re going to tackle this in just a second. I don’t know why it’s pulling it up like this. I just assume it’s something to do with your screen size, but it —

Amanda Shaffer: No, my screen size is huge. I think it’s —

Stephanie Baiocchi: Were you zoomed in just now though?

Amanda Shaffer: What?

Stephanie Baiocchi: Were you zoomed in just now as we were looking at it? Oh, interesting. Can you try again to click like engagements? So weird. Okay. Well, we’ll take a look at that in a second. Another thing though is when you do want to change – when you do want to share a post if you ever have an issue with the wrong image coming through, I usually click share, and then as I’m editing the post before I share it or if you copy the link, go to a group paste it. I will delete the link that’s in the post and just copy it to my clipboard or put it on a virtual sticky note, get the rest of the post that I wanted, upload the image I want. Sometimes it’s even taken a screenshot of the old posts, as long as you have the image you want and then adding the link in at the very last item because otherwise, it will try to pull from the link, but if there’s already an image or a video there, it won’t pull anything from the link. So that might help you.

So for now, let’s go over to the left sidebar and click the insights, which is the third thing from the bottom. Now, this is, of course, a little bit harder to get to a specific post. But it is going to hopefully save us from having that messed-up screen view, which we don’t want. So even just at a glance here, we can see how many people are being reached by some of your posts. You’re over 6,000. That’s pretty good. You don’t have a frame of reference here at this point, but that’s still – anyone can tell you to 6,000 people is a decent number of people. Let’s take a look at – let me see. And this is one of those moments too, where I’m like, all right, where did they move it to this time? Scroll down a bit. Show – there we go. Your top five, most recent posts.

So if you click “See all posts” at the bottom of the five, most recent sections, we’ll be able to see everything and we can find the video you want. This is actually one of my favorite graphs to look at. You can see at a glance from the past week, how people are engaging with your content on certain days of the week and what time of day they’re engaging. This is really, really interesting. I don’t think I’ve ever seen a page or an account with such consistent engagement on the days of the week. I can just – at the very top, you’re looking Sunday, Monday, Tuesday, Wednesday, Thursday, Friday, Saturday, it’s all 1200 and change. That’s very interesting to me. I’ve never seen something that consistent. And I don’t know if that’s because you have a loyal fan base, who’s always liking your posts, or if you post consistently every single day. Do you?

Amanda Shaffer: No.

Stephanie Baiocchi: Interesting.

Amanda Shaffer: I had like a two-month time period where I was very close to that, but it just became too much. So when I do like – most of the graphic posts, I do in the morning, because I try to just get them done with, and then the videos, as I said, most of the videos are Live. So I’m either doing them between noon and 3:00 PM whenever I have time during the day and I only have up to 10 minutes. And then the only other ones are the ones we schedule in advance. And those are always 9:00 PM at night.

Stephanie Baiocchi: Gotcha! It’s interesting because – so this graph at the top with the blocks and then the kind of little line graph, shows when your fans are online. Can you click on the second one where it says post types? So this is going to tell you a little bit about the success of your photo posts versus your links versus your videos versus the statuses. So it looks like right now, clearly, the most engagement is coming from your photo posts. Now, as we said, photos are a little more work. You have to create them for different sizes for different social networks. But if we’re just looking at Facebook, photos look to be pretty successful here. Videos – interesting. It’s probably because they’re mostly done Live and then they kind of disappeared. I wonder what it would be like if you upload a video, I wonder what would be like if your videos have captions if your post copy with the video is more descriptive, but I’m guessing a lot of the photo ones – I mean, even just looking at the post about the international flags, that’s very interesting, and so I could see people being engaged with that.

What’s really interesting here is you can see on the average engagement side of this graph where you have the average reach, which is the number of people seeing it, and then engagement, which is doing something with the post, blue is people who’ve clicked the post and red or whatever that color is, is people who’ve reacted. So like, love, laugh, all those little reactions, who commented on it or who’ve shared it. And that’s interesting to me because that means that way more people have clicked something in your post, whether it’s a link back to your website or a click to your profile and clicks are great. Clicks are a fantastic way to get people who are engaged with you on social media to come on over to your website and take the next step and learn more.

So that makes me want to say, you’ll want to make sure you have a page on your website that you’re sending people to from social media or whatever the page that you’re sending people to, even if it’s your article about how to use Canva that that has something a specific next step for people. So at the end of it, are you asking them to contact you, or are you asking them to follow your blog on YouTube? Are you asking them to do something to continue this relationship? Because clearly, they got enough value out of it to click through. And then you could be looking at your website of the people who let’s say, you had a form on the website, even to subscribe to your emails or to get contacted by you. That’s a great way for you to see, are the people who are following me or who are reaching out to me from this, the right people, because if consistently the people who find your website through, let’s just say, Google search is becoming clients, and the people who find your website through social media aren’t, but they’re always liking your posts, that’s great. They may find your posts super interesting, but that doesn’t do any good in terms of getting leads.

Amanda Shaffer: That’s very right. I think with a lot of times with the photos, what I try to do is, I mean the videos too, they’ll either be a “Learn More Button” on the bottom or call us or something because we try to make it as easy as possible for people to contact us.

Stephanie Baiocchi: Yes, for sure. Contact is great. Contact is a great next step for people. So let’s go down a little, just a little bit, and look at individual posts. So just at a glance here, we can see about halfway down, there’s one with a big orange bar and a big blue engagement bar, which means that if you go up to the orange one above that, there you go. That had a lot of clicks, which is great. It had definitely a good amount of the engagement was paid, which shows that if you did a boost on this, a lot of the views came from the fact that you boosted it. So you can tell that at a glance, at least that was – it worked so to speak. We don’t know who those people are that viewed it or how valuable they were. And then the one you just hovered over is really interesting because you did a little bit of a boost, but you got really, really strong organic engagement in reaction to this and reach on this. And that could be from – sometimes you tag someone, it may be seen on their profile by their followers. If you tag someone who shares it, they share it, they might extend the reach of the post. Let’s take a look at this post.

Amanda Shaffer: Oh, I do these every Tuesday.

Stephanie Baiocchi: Okay. And so people would probably share tips. I mean, that makes sense that people would want to share tips. It’s like this is – it has nine shares, which is great. Well, nine shares on the – there were the likes came from. So clearly, tips are something that people are not only engaging with you on, but they’re feeling you’re valuable enough to share with their followers, which is a great way to extend your reach.

Amanda Shaffer: Yes, as I said, these I do every Tuesday. I do boost them. I don’t spend much. It adds up, obviously. Those, like I’m in certain Facebook groups where most of the shares are made. So I’m sharing them with these groups where I know people will find them useful.

Stephanie Baiocchi: Gotcha. So that being said, we are almost at the end of our time, I’m going to have to wrap up. And as you can see, we’ve only gotten through part of one social channel which shows how much effort and energy, and time goes into social media, which is crazy, especially for something that is sometimes only seen by a handful of people. It’s frustrating; it’s exhausting; I get it. That’s why I love asking if there’s so much as it’s perfect – it is the concept of the perfect way to get more out of your content while it’s being seen by other people. And so I think everything you’ve created here is really great and I love the idea of having it on your website, using it in your emails. If someone contacts you to set up a meeting, maybe sending them something in advance, that answers those common questions, it can absolutely live on social media and that’s great. And people can see it.

Amanda Shaffer: For sure. Well, yes, so thank you so much. I’ll put the link to the Impact classes – when Megan posts this video, I’ll make sure she has that and a link to buy the book as well. So we’re all basis here. So yes, thank you again, and check back a future episode of #FollowAttorneyAmanda, we’ll hopefully be talking to either Stephanie again or more experts to try to figure out what’s going on with all the social media and kind of judge how I’m doing. It sounds like, at least going in a direction forward, meaning I’m going forward, which makes me very happy. I can tell by the phone, not the phone ringing itself, that’s not a good gauge, the schedule filling up that we’ve had — Usually, summers are slow time and it has not been slow. So that’s always good, but it helps to definitely hear some of these things from someone who knows what they’re talking about as opposed to me, who just makes it up as I go along.

Stephanie Baiocchi: Well, for making it up as you go along, I think you’re doing pretty well, I like the content and the posts and a few tweaks and I think you’ll be moving forward even faster.

Amanda Shaffer: Awesome. I’ll try to do that and see if we can fill people in next time on how some of those tweaks have helped or not helped us. But I have a good feeling.

Stephanie Baiocchi: Sounds good. I’ll talk to you soon.

Amanda Shaffer: Thank you so much. Have a good day.

How to Market a Law Firm

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