A good marketing campaign can make or break a firm. It not only ushers in new clients but will strengthen the bond with your existing ones. Email campaigns are a great way to reach the masses but can often get lost in the shuffle. These tips will help you ramp up your email campaigns.
The Right Time To Send
You’ve probably spent time perfecting your email campaign but it will do you no good if no one opens it. Increasing the open rate of your email campaign is simple: It takes planning! Knowing not only the best day but the best time to send will drastically increase this rate. It’s crucial to take the time to research your target audience in order to see when they are online and most active. For instance, Chronos Agency reported that Tuesdays and Wednesdays around 3 pm yield the most results for their audience.
Do A Test Run
To find out what your clients or prospective clients will read, consider doing a test campaign. Infographics, images, and other unique content can take your campaign to the next level. Understanding that your subject line is the key factor in whether your email campaign gets lost in the crowd is important as well. Let face it, this is what will grab the attention of your audience. Don’t forget to set up a way to track the analytics so that you can repeat the successful campaign.
How To Get More Opens
Keep it simple but informative. Having an attention-grabbing subject is a great starting point. As for the content, provide useful information that your clients can use in real life. Answer questions that clients ask the most and always write from your client’s viewpoint. If your content is good, it will result in repeat readers in the future.
Try Using Your CRM
If you use a CRM, all of your client’s information is there ready to be used and readily available to send out your campaign. This will save you time by not having to recreate it in your email. Plus, you can automate your campaign in your CRM so that frees up your time for the important tasks of working with your client. Find out how to make your CRM work with your email campaign.
Increase Click-through Rate
By personalizing your email, it helps to grab the attention of your reader. If they are interested, they will be more likely to click any call to action buttons. And there is no need to recreate the wheel each time you send an email. Find a template that works for you and produces the most results and stick with.
The 8 Contacts Rule
Many lawyers give up after 3 or 4 attempts to convert a contact to a client. For the average person looking for a lawyer, it may take up to 8 contacts with them from when they first learn about your firm. This does not need to be hard or even time consuming if you follow some of the steps discussed above. The key is to not give up.
Cater To Your Audience
Because you already have a clientele base, you have ready-made demographics of your audience. But that doesn’t stop right there, you should always try to reach more of your target audience. Use your past experiences with clients to help you reach out to potential clients. Your content should be geared to your audience for it to be effective. If you’re ever feeling stuck, revisit your business plan where you outline your target audience. Staying connected to your target audience and understanding what they value will always push you over the top in regards to your competition.
Producing a successful email marketing campaign is not rocket science, it just takes time and research. You are nothing without your research so take it seriously. Focus on who you are trying to reach and what you are trying to say and you will push out successful campaigns.
