We’ve chosen the best resources to help you develop an effective law firm email marketing campaign that will produce big results.
One of the keys to successful marketing is delivering a targeted message that resonates with your audience, and email is an easy, affordable way lawyers can accomplish this.
When done right (and in compliance with ethics rules), email has the potential to become one of the most effective digital marketing tactics you have at your disposal.
Take a look at our top article picks for using email to market your firm the best way possible:
1. Improve Your Email Campaigns with These 8 Best Practices
You know how frustrating it is when people don’t engage with your brand. You try to improve your campaigns, but not enough people are listening. If you’re putting lackluster efforts into your email campaigns, or if you’re focusing your efforts into other forms of marketing, it may be time to take a step back and consider email marketing best practices.
2. How Lawyers Can Win at Email Marketing [INFOGRAPHIC]
If you’re not getting the number or type of responses you want from your email marketing, then it’s time to do something about it. Email remains the most effective and cost-effective ways for law firms to have ongoing conversations with prospects. Follow this infographic to get tips on how to take your email marketing to the next level.
3. 6 Types Of Emails You Should Send To Your Lists
Email marketing and having a list of contacts are great tools for building and maintaining relationships with prospective clients and referral sources. But they only work if you actually use them. Learn about the six types of marketing emails one solo lawyer sends to her contacts, and how they helped her firm grow.
4. 20 Powerful Tips to Improve your Email Marketing Campaigns
Email can engage a new prospect, educate and groom them, tempt them with a lucrative incentive, thank them for signing up, learn from their preferences to serve better & relevant content and delight them. Yet every email campaign does not achieve the level of perfection that an email marketer strives to achieve. Despite its widespread application, there is still scope for improvement. Here are 20 powerful tips to improve your email marketing campaigns.
5. 9 Tips for Improving Your Email Marketing ROI
If your email marketing ROI is less than impressive, there are a few strategies you can use to make your campaigns more effective. In this post, you’ll discover the top benefits of email marketing and nine tips for improving the ROI of your email campaigns.
6. Law Firm Email Marketing Explained
You shouldn’t jump into email marketing without first understanding the CAN-SPAM Act and your state bar’s ethics. This overview explains how you can produce the best results without violating any rules.
7. Complete Guide to Email Marketing and Newsletters for Law Firms
Email marketing can be a powerful means of bringing in new and repeating business. Compared to other marketing channels, email marketing is low-cost and typically has a high return on investment. Visit this page to get the complete and comprehensive guide on email marketing for lawyers.