Get quick, useful and simple information on how your law firm can best utilize social media.
A few years ago, social media was a place where teens would meet, hook up, and chat but things have changed.
Today, a social media marketing strategy is one the most powerful tools at your disposal. Some of the most used social platforms include Google, Facebook, Twitter, YouTube, LinkedIn, etc. and people are relying on social media for more than the latest news and business trends. The social media online community is growing, it is a force to be reckoned with.
Marketers are aware of this fact and do not want to cling to traditional marketing strategies. Consequently, merchants and corporate bodies are battling it out to make sure their social media accounts are the best.
Lawyers have not been left out of this situation. They know how hard it is to survive the cutthroat competition, in this business without resorting to social media law firm marketing. According to a survey conducted in Feb. 2017 of 302 lawyers by a website known as Attorney at Work, 96% of the interviewed lawyers had social media accounts. This survey also found out that 70% of lawyers were actively using a social media marketing strategy, with the majority using Facebook followed by LinkedIn, and Twitter.
Statistics aside, the following are some benefits of social media marketing for lawyers.
1. It Makes Lawyers More Approachable
Since law is a technical field and is too complicated for most, through regular online chats with your followers can demystify and calm potential clients. This will not only emphasize your status as an expert but will also build trust and familiarity.
Some people online may pester and criticize on your timeline but you will endear potential clients by responding to each query politely and offering possible solutions. This positive image can also lead to more referrals from other lawyers.
2. Social Media as a Business Acquisition Tool
There is a strong link between social media marketing for law firms and business growth. Blank Rome LLP conducted a survey highlighting that social platforms increase lead generations.
People are always looking for crucial information on law firm websites. To this end, you should regularly post informative content to draw interest and guide leads back to your website. To do this effectively, your social posts must be well formatted, relevant, and understandable. Also, you must include a link back to your site where customers can contact you and hopefully hire your services.
3. Social Media Marketing as a Discovery Tool
Using print, radio or other media to advertise your firm can be very expensive. It is also hard to track and determine its effectiveness of these strategies. Social media helps with both of these issues. Now it is much cheaper to use, and the ability to track marketing strategies effectiveness give it a huge advantage over traditional strategies.
Simply, by paying a little cash you can have your advert placed strategically on Facebook through its marketing campaign tool. This will ensure your advert appears on users timeline, thereby increasing your visibility.
Here is another tip, keep your followers engaged, informed and hooked to your page by posting trivial questions and check your customers’ reactions.
4. Social Marketing as a Listening Tool
By posting on social media, you will be able to determine how your clients feel about your services. If you don’t know what others are saying about your services, how can you then make improvements?
Read the comments, post surveys/questions or twitter polls. Anything you can do to get more information and insight from potential clients, the better off your firm will be.
Using the above strategies, you can increase your online presence and help build trust in the eyes of your potential clients. If you’re looking to improve your social media marketing strategy then check here to get some professional help.
Emily Watts is a backpacking enthusiast. She managed to backpack across Australia in a few short weeks. She came back to her hometown of Albany, where she shares her experiences with the locals, on top of helping out at the local homeless shelter. Emily has her own website ElizabethanAuthors, where she writes about authors and their works.