There are several other ways to find and attract your ideal client to your firm, this infographic will show you how.
For most solo lawyers, in the beginning, they know what type of law they want to practice but they tend to take any case that comes through the door. When referral sources ask what type of cases they are looking, they would just say any type of ____ law case.
While this may lead to referrals for your solo law firm, many will be of poor quality and might not even be willing to pay your fees.
If you want to get out of this rut and make a change then you will have to get better clients.
This all starts by identifying your ideal client. But figuring out who that ideal client is just half of the battle. Now you need to find them and do it consistently. For example, one way to find them is to tell your referral sources and new networking contacts specifically who your ideal client is.
But there are several other ways to find and attract your ideal client to your firm. To help with that, the legal marketing pros over at The Rainmaker Institute have put together this infographic that goes into detail about five different tactics you can use to bring in more of your ideal clients.
Take a look for yourself and start incorporating these tactics into your firm’s marketing strategies.