Improving your law firm’s brand is critical to the overall success and longevity of your firm.
To run a successful practice, an attorney needs to understand that establishing trust in your law firm’s brand means the difference between success and failure. These articles can help you do it right!
1. 12 Ways to Improve Company Brand
As you probably know, poor branding can be the downfall of a company so your brand and brand recognition are extremely important. Whether your business is just getting started, you’ve decided to rebrand, or simply need help improving your existing brand and getting recognition, there are a lot of things you can do. No matter what the reason, if you’re looking to improve your company brand, here are twelve things you can do to boost your brand recognition and image.
2. How to Build Trust Online: 7 Little Ways to Create a Trustworthy Website
When building a trustworthy brand and website, it doesn’t matter how interesting or engaging your copy is or how pretty your images are. If visitors to your site have any doubts about your trustworthiness, they’ll leave instantly and won’t return. Use the advice from the website experts at Hubspot to make sure your website conveys a trustworthy feeling to its visitors.
3. 6 Innovative Ways to Increase Brand Awareness
Having a solid, trusted brand is important for your firm to thrive. If your target audience doesn’t know or trust your brand, how will you ever increase your client base and sales? Here are six innovative strategies you can use to increase brand awareness and help your solo or small law firm thrive.
4. 7 Long-Term Strategies to Improve Your Brand Reputation Online
Don’t underestimate the power of a brand reputation. It may seem like a less tangible metric than something like inbound traffic or even raw social media followers, but less measurable doesn’t necessarily mean less important. There are dozens of levels of consumer brand trust, and each one provides an important (yet hard-to-measure) benefit, so even a small increase in brand reputation can make a big impact on your bottom line.
5. How to build and leverage your legal brand on LinkedIn
Legal job seekers also must ensure their online reputation is robust and professional. But, before you begin creating a LinkedIn profile and using the platform, you have to first establish your personal brand. This article will walk you through how to do just that!
6. 5 Branding Tips For Solo Attorneys From Unlikely Sources
Lawyers are often glamorized in movies and television when in reality, it’s a difficult job that not many can do right. Today it can be difficult for solo attorneys to demonstrate their unique value to potential clients. This article provides tips for lawyers on how to create a unique and powerful brand from some unusual sources.
7. A Young Lawyer’s Path to Prosperity: Build a Powerful Personal Brand
There are many things you need to do to become a successful lawyer. Here’s a good place to start: Resolve to build your personal brand. Now, and for the rest of your career, it will be the thing that sells you when you’re not there to sell yourself. Follow this article to learn how one lawyer built a personal brand that launched his firm into success. 
