Stop wasting your time on marketing tactics that should be outsourced. Your firm’s bottom line and your work-life balance will thank you for it.
You are a trained lawyer, not a marketer. But if you’re practice is going to survive and eventually grow, then you will need to brush up on your marketing skills.
However, there are many law firm marketing tasks that you can and should delegate or outsource because it’s simply not the best use of your time. This is important because as a lawyer, your time is your most precious commodity.
There are pros and cons to both doing it yourself and outsourcing marketing projects to a professional. You might be able to take the time to create some social posts or write a blog article, but you might not be the best person to build your entire website. You are an expert networker and need to do this yourself, but maybe someone else could help im[liment your follow-up system. These situations will vary from lawyer to lawyer, depending on your marketing skills, experience and understanding.
To help you further break those pros and cons, the pros over at The Rainmaker Institute have shared this infographic. Take a look for yourself, see where your marketing skills can come into play and where outsourcing might be a better option!