We’ve chosen the best resources to help you develop an effective law firm email marketing campaign that will produce big results.
One of the keys to successful marketing is delivering a targeted message that resonates with your audience, and email is an easy, affordable way lawyers can accomplish this.
When done right (and in compliance with ethics rules), email has the potential to become one of the most effective digital marketing tactics you have at your disposal.
Take a look at our top article picks for using email to market your firm the best way possible:
1. The Law Firm Guide to Email Marketing
Even with the rise of social media, email is still a powerful tool when it comes to communicating directly with customers. This guide provides the essential steps you need to set up, execute and analyze an email marketing campaign to grow your law practice.
2. How Lawyers Can Win at Email Marketing [INFOGRAPHIC]
If you’re not getting the number or type of responses you want from your email marketing, then it’s time to do something about it. Email remains the most effective and cost-effective ways for law firms to have ongoing conversations with prospects. Follow this infographic to get tips on how to take your email marketing to the next level.
3. 6 Types Of Emails You Should Send To Your Lists
Email marketing and having a list of contacts are great tools for building and maintaining relationships with prospective clients and referral sources. But they only work if you actually use them. Learn about the six types of marketing emails one solo lawyer sends to her contacts, and how they helped her firm grow.
4. Effective Email Marketing for Law Firms
I’m sure you receive countless emails each month from other attorneys. Monthly newsletters and recaps, summaries of different law changes, holiday emails… the list goes on and on. But do you know which types of emails really works best in terms of generating new business? Follow this article to get great input from email marketing experts and discover how you can best use email marketing to grow your firm.
5. The Single Worst Marketing Mistake Lawyers Make
Lawyers who fail to repurpose their content are wasting valuable billable time and missing out on new business. It’s the easiest way to get more mileage out of your blogging efforts. This article explains simple ways you can use your blog content in other areas of marketing to get more clients.
6. Law Firm Email Marketing Explained
You shouldn’t jump into email marketing without first understanding the CAN-SPAM Act and your state bar’s ethics. This overview explains how you can produce the best results without violating any rules.
7. Complete Guide to Email Marketing and Newsletters for Law Firms
Email marketing can be a powerful means of bringing in new and repeating business. Compared to other marketing channels, email marketing is low-cost and typically has a high return on investment. Visit this page to get the complete and comprehensive guide on email marketing for lawyers.