We gathered the best resources to help solo lawyers build a reputation that will bring in new clients. Take a look and see what interests you!
When you’re running your own law practice your reputation is key to attracting new business. Without a good reputation, you could struggle to get referrals from your peers and former clients.
Check out the top articles we selected for building an outstanding reputation, and create the referral network you need to be successful.
1. Online Reputation Management Basics for Law Firms
Any potential client will look you up online before giving you a call. Do you know what they might find? This article provides tips for managing your online reputation so you can stay in control when it comes to building and maintaining the integrity of your firm’s online presence.
2. Keeping Your Brand Reputation Safe Through a Crisis
Every law firm should be prepared when something goes wrong. Understanding how to handle a crisis, such as a very vocal unhappy client or a law firm security breach, will help you maintain your reputation. This article explains how you can mitigate the negative impact of bad news for your firm by proactively planning a response.
3. 10 Simple Ways To Improve Your Reputation
Your reputation is based on your actions and what other people say about you. It’s important to keep in mind that your behavior is the driving force behind your reputation and the decisions you make will influence how your peers talk about you. This article provides actionable tips that can help you leave a positive impression without trying to sell yourself or brag.
4. 10 Tips for Building a Great Reputation from Scratch
Lawyers who keep their clients happy are usually able to build a positive reputation. But what about those solo lawyers who don’t have any clients yet? This article explains how you can build a reputation that clients trust as a new solo attorney.
5. On the List: Building a Reputation for Client Service
Excellent client service will help any solo lawyer build a positive reputation, which makes it important to check in with clients to see how they feel about your performance. This article lists the top five client service qualities that attorneys must possess as well as essential tips for developing a client feedback program.
6. 7 Social Media Mistakes That Can Ruin Your Brand’s Reputation
Solo lawyers should be using social media to establish their credibility and connect with potential referral sources; however, it is easy to make mistakes. This article provides tips to help you build your reputation using social media and avoid ruining it with a single misstep.
7. Why Law Firms Fail: 8 Things Unsuccessful Solo Attorneys Do
How you operate your law firm will have an impact on how your peers and clients view you. You must make sure you’re maintaining a high level of client service, work product and lifestyle in order to build a good reputation. This article lists the things unsuccessful law firms do that impact the way others feel about their firm so you can avoid the habits that will limit your success. 
