We’ve gathered the top article picks that will help you better connect with your firm’s clients. Take a look!
Understanding your clients is necessary for your firm to enhance its productivity and build a solid reputation. These articles can help you do just that!
1. New Avvo study: understanding the Millennial legal consumer
As times are changing, so too are legal consumers. A recent Avvo study about the impact of millennials on the legal industry shows that 41% of millennials research lawyers and their legal issues online. This is higher than any other generation! Follow the data in this whitepaper to better understand how millennials are shaping the future of the legal industry, and how your firm can better market to these potential clients.
2. 5 Tips For Keeping Clients Happy as a Solo Attorney
Here is a little-known fact, keeping your clients happy may be the key to never worrying about new business. This article provides tips you can use to ensure you’re providing the best customer service in your firm, increasing the likelihood your clients will refer you to their family and friends.
3. What’s Possible: The Empathetic Lawyer
There are many different aspects that make up a great lawyer, but one of the most important (and underrated) character traits is empathy. Having a real, human understanding of your client’s needs and fears leads to a much stronger connection. Follow this article to discover how to best connect with your clients, and how to be the lawyer they have always wanted.
4. How to Listen to a Client’s Needs
Being an active listener and completely understanding your client’s needs and situation is necessary if you are going be a successful lawyer. Use this article to make sure you are getting the most out of your conversation with your clients, and so they feel comfortable and reassured with their decision to hire your firm.
5. Four Types of Clients That All Lawyers Need to Understand
Not every client that calls your phone or walks through the door is going to be the same. Each comes with their own case, personality and attitude. Being able to work different types of clients seamlessly is essential to your practice. Follow one lawyer’s experience with some of the most common types of clients, and get his input on how to appropriately work with each.
6. Understanding the New Legal Consumer [INFOGRAPHIC]
Today’s legal consumers are different from what they were even ten years ago. They’ve become more self-sufficient, they care about the recommendations of others and willing to use their resources. This infographic highlights what today’s legal consumer needs, and will help you better understand how to market to this new generation of potential clients.
7. 5 Communication Skills Lawyers Need and Why
The communication skills lawyers need outside of the courtroom are as (if not more) important to their firm’s success. Lawyers need to clearly communicate to their current clients, market to new potential clients and effectively discuss with their peers about referrals and co-counsel opportunities. Use this article as a guide to better understand the communications skills that all successful lawyers possess.
