We scoured the web and found the best articles that will help you create an effective lawyer video marketing strategy and bring in new clients.
Are you considering adding video to your law firm marketing strategy? Developing successful video marketing can be a challenge for many attorneys, but we’ve created a list of resources to help you get started.
1. How Lawyers are Using Video
Not sure exactly how or why you should be using video for your law firm’s marketing efforts? This great ABA piece by Adam L. Stock, Director of Marketing and Business Development at Allen Matkins Leck Gamble Mallory & Natsis LLP, explains why video should be included in your firm’s marketing efforts and provides a checklist for creating a video marketing strategy.
2. Make a Web Video: How to Choose Your Gear, Shoot and Edit Video, and Master YouTube
Hiring someone to produce a video for your firm can be expensive, and the quality of the results may vary. This article offers attorneys guidance on how to make an excellent video on their own so they can avoid paying someone to do it for them.
3. The Biggest Lie in Lawyer Video Marketing
According to Gerry Oginski, most attorneys do not understand that the content and message they create is the most important part of their video. In this article, Oginski explains that the most effective video a lawyer can create is one that will provide viewers with valuable information and convince them to pick up the phone.
4. 5 Ways to Use Video to Grow Your Law Firm
Good video marketing produces content that is educational, informative, relevant, and useful to prospective clients. This article provides five video strategies that will help you generate more leads and build your online authority.
5. YouTube is Modern Marketing at its Finest for Law Firms
If you want to increase your law firm’s search ranking and boost your online credibility, then you should be creating YouTube videos for your law practice. This article discusses key strategies for producing video content for your firm and lists important tips for shooting a video.
6. 5 Critical Tips for Using Video in Your Law Firm’s Marketing
Even if you’ve been convinced of the importance of video marketing, that doesn’t mean you know how to create good content. Check out this article to learn how to plan and execute creating a quality video for your law firm.
7. Video Marketing Tip for Attorneys – Offer Honest, Useful Information
Many law firm marketing videos are of poor quality and fail to offer any valuable content. This article examines what attorneys need to do in order to produce video content that is compelling and prompts the viewer to contact the law firm afterwards.