Learn how to market a law firm using simple, highly-focused marketing solutions that will save you time and bring in new revenue.
Do you find marketing your law firm to be frustrating and time consuming? Are you struggling to produce results or not sure where to start?
Two things solo lawyers are usually short on are: time and extra income for marketing. They can’t afford to pay someone to do their marketing for them, but they don’t have the time to spend on executing a complex marketing plan on their own.
However, with the right strategy, many solo lawyers can make meaningful progress in their marketing. Spending a few hours a month on some new business development activities will give your marketing the boost it needs to bring in new revenue for your firm.
To help you get started, we’ve written 20 Marketing Hacks for the Solo Lawyer.
Current State of the Legal Market
Eight years after the 2008 recession, the legal industry is still in a state of disruption and intense competition. According to LexisNexis, 35 percent of law firms saw an erosion of market share in 2013.
That statistic is unlikely to be much different in 2016.
According to the American Bar Association, there were 1.3 million licensed attorneys in the U.S. in 2015.
Solo and small firms are operating in a flooded market, which requires them to put a greater emphasis on differentiation and relationship-building when it comes to their marketing. Prior to making a hiring decision, clients are demanding more proof that a lawyer understands their business or industry and is able to anticipate their needs.
Learning the Path to Success
In an interview with National Law Review, Steven R. Petrie, Chief Strategy Officer at Faegre Baker Daniels LLP, said “I do believe that the most effective and successful firms will be those who continue to shift their overall allocation of marketing resources, toward the one-to-one, ground-game activities that are characteristic of true business development.”
According to Petrie, firms must learn how to market a law firm with fewer traditional marketing efforts and engage in activities that are closer to their clients, highly-focused and measurable.
Not only will lawyers gain more clients by moving away from traditional marketing, but they will also save more money. HubSpot reports that content-based inbound marketing costs 62% less per lead than traditional, outbound marketing (advertising, networking, cold calling).
Getting the Tools for Success
According to Rainmaker Consulting, solos should spend 60% of their time practicing law, 10% on administrative tasks and 30% on marketing and business development. Considering how much goes into an effective marketing plan, that still isn’t a lot of time.
It is critical for solos to learn targeted business development methods they can implement with only a small investment in time. In order to create growth in their law practice, solo lawyers must get access to marketing strategies that are easy to implement and systematize. That is what we aimed to provide in 20 Marketing Hacks for the Solo Lawyer.
This ebook will teach you how to market a law firm effectively. It outlines many ways you can increase your marketing skills at any point in your career, whether you are a new solo or a seasoned small firm attorney. It provides both online and offline solutions that will help any firm find consistent leads.
Download our new ebook and learn best practices for: