We’ve chosen the best resources to help you develop an effective law firm email marketing campaign that will produce big results.
One of the keys to successful marketing is delivering a targeted message that resonates with your audience, and email is an easy, affordable way lawyers can accomplish this.
When done right (and in compliance with ethics rules), email has the potential to become one of the most effective digital marketing tactics you have at your disposal.
Take a look at our top article picks for using email to market your firm the best way possible:
1. Law Firm Email Marketing Explained
You shouldn’t jump into email marketing without first understanding the CAN-SPAM Act and your state bar’s ethics. This overview explains how you can produce the best results without violating any rules.
2. Effective Email Marketing For Law Firms
Email marketing is an inexpensive tool lawyers should use to complement other marketing tactics. Russ Korins, the director of marketing at Cohen Tauber Spievack & Wagner, shares how law firms can use email marketing to enhance their client outreach and bring in new business.
3. The Law Firm Guide to Email Marketing
Even with the rise of social media, email is still a powerful tool when it comes to communicating directly with customers. This guide provides the essential steps you need to set up, execute and analyze an email marketing campaign to grow your law practice.
4. 10 Email Marketing Tips Your Law Firm Needs to Know
Email is one of the most trusted methods of online correspondence. This list of marketing tips will help your law firm access the untapped potential of email marketing and develop a strategy that will retain and attract new clients without a great deal of effort.
5. E-mail Marketing: 3 Reasons to Do It
If you want a proven and personal way to appeal to your clients, then email is your best option. However, some businesses still doubt how effective email can be as a marketing tool. This article highlights three key reasons why your law firm should be using email to reach out to current and potential clients.
6. 15 Email Marketing Tips For Small Businesses
If you’re going to use email in your legal marketing, make sure you’re doing it right. This article provides easy tips solo and small firm attorneys can use to develop emails that yield the best results.
7. 11 Remarkable Email Marketing Tips You Need to Implement Right Away
According to KissMetrics, email has nearly three times as many user accounts as Facebook and Twitter combined. Not using email to promote your law practice means you’re missing out on a major opportunity. Follow these tips to boost your client retention and acquisition using email marketing.