Our top picks of the most recently published articles about law firm marketing.
Solo attorneys tell us repeatedly that the single biggest challenge in their practice is marketing. The second biggest challenge: finding time for marketing.
From social media, to content marketing to video, here are our picks for this week’s best law firm marketing articles:
1. ‘Amaze’-ing Facts You Didn’t Know That Drive Traffic to Legal Websites
This post from Solo Practice University outlined the growing importance of digital marketing as the number of people going online first to find a lawyer, rather than asking for a recommendation, increases.
2. 21 Inbound Marketing Strategies to Grow Your Law Firm
The National Law Review shared an infographic from ELIV8, which highlights the principles of inbound marketing that can help attorneys get found online by potential clients.
3. 7 Tips for Your Online Lawyer Bio
FindLaw offered advice to help lawyers keep their online bios up-to-date, reader-friendly, and appropriately detailed. These tips are especially useful for lawyers creating a LinkedIn profile.
4. Why Attorneys Must Embrace Social Media
In a recent article, we explained why it’s so important to to fully embrace social media, and how clients are using social media to find counsel.
5. The Future of Video for Attorneys
Great Legal Marketing published this video discussing how solo and small firm attorneys can use video to create sales letters or make themselves more widely available to clients.
6. Mistakes Law Firms Make Marketing and How To Remedy Them
This post from LawFuel explained the biggest mistakes law firms, both big and small, make in their marketing and puts emphasis on the online opportunities lawyers are missing out on.
7. How To Start Investing In Content Marketing For Small Business
A solo or small law practice is a small business; therefore, the same principles of marketing for a small business apply to your firm. Forbes put together this list of steps so you can follow to begin mastering the principles on content marketing.
