Our top picks of the most recently published articles about law firm marketing.
Solo attorneys tell us repeatedly that the single biggest challenge in their practice is marketing. The second biggest challenge: finding time for marketing.
From social media, to content marketing to video, here are our picks for this week’s best law firm marketing articles:
This post from Solo Practice University outlined the growing importance of digital marketing as the number of people going online first to find a lawyer, rather than asking for a recommendation, increases.
FindLaw offered advice to help lawyers keep their online bios up-to-date, reader-friendly, and appropriately detailed. These tips are especially useful for lawyers creating a LinkedIn profile.
In a recent article, we explained why it’s so important to to fully embrace social media, and how clients are using social media to find counsel.
Great Legal Marketing published this video discussing how solo and small firm attorneys can use video to create sales letters or make themselves more widely available to clients.
This post from LawFuel explained the biggest mistakes law firms, both big and small, make in their marketing and puts emphasis on the online opportunities lawyers are missing out on.
A solo or small law practice is a small business; therefore, the same principles of marketing for a small business apply to your firm. Forbes put together this list of steps so you can follow to begin mastering the principles on content marketing.