Decorating your office the right way can mean the difference for obtaining in-office referrals in a shared space.
An office space has many purposes. It may just be a place for work, but it can also be a tool for how you market yourself and your law firm.
Decorating your office, especially in a shared space, has a clear impact on your referral stream because you represent yourself in how you decorate.
When you sit in your office, it should feel right and not something that you wish you could change. Your professional personality needs to be exuded in your office decorum.
If you’re an extroverted personality that loves to make people laugh, it might be best to make your office a funny place. Maybe a random portrait of a unicorn and some random life mottos framed on the wall could be a good choice for you while still tying it into other professional decorum?
Of course, the décor is not as important as the story behind the object or the conversations it will surely inspire. Here at Law Firm Suites, we have found that personal level social interaction is more likely to lead to prolonged referral relationships.
Choose something that starts a conversation.
You as a person needs to be emulated in your decorum so that people can see who you can be for them. The right piece can be the right conversation starter in your shared space. It should pop but also be set up in tone with other decorations.
If you look at an office like an outfit, you’ll be golden. Maybe the entire Chanel cocktail dress is simplistic, but the CoverGirl lipstick, Mikimoto pearl necklace, and fantastic Christian Louboutin heels make it effortlessly you and your office should be treated the same. Nothing should be overpowering, but it should be you.
Even something with sentimental value or a story can spark conversation with attorneys as they pass by and lets them know a little more about you.
One example of an item of sentimental value or something that has a story is a “marathon medal.” This item helps strike up a conversation that can be directed at your outgoing nature which is directly linked to your personality.
Another professional may have like-minded interests and remember those medals. You may find that you are on the receiving end of a referral just because that attorney thought of you as memorable.
Even if the person doesn’t share that similarity, they can still appreciate your story behind them. A mild interest can turn into something great for conversation. You could show a picture from a Broadway show that you had seen or have some connection.
This type of the lawyer with interesting articles of decor is willing to go above and beyond to build relationships and be dedicated to cultivating their career.