Do you have a law practice based in Brooklyn? Expand it and reap the benefits with a virtual office NYC.
The borough of Brooklyn is something that you either love or hate. For the most part, Brooklyn is experiencing a definite rise in social prestige, with such neighborhoods like Williamsburg, Fort Greene, and DUMBO being some of most desirable places in all of New York City to live. Although social prestige may be great in growing the community, it doesn’t necessarily mean it will benefit your Brooklyn law firm or make it appear more credible.
Acquiring a virtual office NYC can improve and grow your Brooklyn-based firm. You don’t have to uproot your entire life to Manhattan just to make things easier.
What is a virtual office?
A virtual office is a rental arrangement where attorneys can pay a low monthly fee (typically starting at under $100 month) to rent the use of a premium commercial address and have access to office space and conference rooms on an as-needed basis. Virtual offices are frequently used by solo attorneys and small law firms who work from one place (out of town or from a home office) but want a premium commercial office address in different location.
Success can be achieved with a virtual office NYC for three reasons.
1. You can keep your Brooklyn lifestyle with a virtual office NYC.
For someone living in Brooklyn, having a Manhattan office address is all about the need for flexibility. A virtual office NYC provides this element by allowing a Brooklyn attorney to either work from home or close to it and keeping their professional image maintained.
No longer does a Brooklyn attorney have to sacrifice their Brooklyn lifestyle to boost his or her career.
Using a virtual office NYC makes it easy for an attorney to sit in Prospect Park and work on his or her legal documents for a closing next Thursday.
Virtual offices provide that “on demand” professional service when you and your practice needs it. For instance, conference rooms may be worked into the deal, but other perks like mail service is common, and even designated work space for when you really need to buckle down and get work done.
2. You can boost your credibility with a virtual office NYC.
New York City for many is seen as the epicenter of the world because it is full of so many different industries. Mercedes-Benz Fashion Week is held here. Even many large corporations got their start in this city.
It may not be right, but Brooklyn is often seen as less credible because it is not Manhattan. Especially for a solo attorney, you want to have that connection to Manhattan so your position is respected by both clients and other attorneys. Not having a Manhattan presence can really have an impact on what you can charge and it may even cause you to lose clients.
Your professional identity is directly impacted by where you choose to locate your office and a New York City virtual office can help you gain access to clients that may have never considered you because of your Brooklyn office address and presence.
Brooklyn may give you social credibility, but a Manhattan office address gives your law practice business credibility.
3. A virtual office NYC provides economic viability.
Put simply, referrals are the bread and butter of a solo practice. It’s looked at as easy money and the basis of a strong legal career.
Virtual offices, although inexpensive for the most part, should still be looked at as an investment. You need to know whether the arrangement provides a healthy network of other attorneys that can provide you with referral potential.
Law Firm Suites clients exchange on average $2,000,000 a year in legal business a year. Many of those come directly from the virtual office community.
In addition to referrals, a virtual office with a robust community of attorneys can help you gather hundreds of dollars in lost billable hours trying to solve pesky practice issues. You know . . . the ones that can take hours to figure out on your own, but can be resolved in a three minute conversation with a lawyer who has dealt with the issue before?
In a good virtual office community, other attorneys know that next time, it may be them who need the advice. For any practice area issue, you’ll generally find many helpful resources.
