How Can A Midtown NYC Virtual Office Help Your Brooklyn Law Practice?

By Stephen Furnari - September 3, 2014
How Can A Midtown NYC Virtual Office Help Your Brooklyn Law Practice?

There are three ways in which a Midtown NYC virtual office can help better your Brooklyn based law practice.

You may lament or love Brooklyn’s emerging culture. Either way, it is something the world is taking notice of. Sadly, social prestige doesn’t necessarily equal law firm credibility. With a Midtown NYC virtual office, there may be a tree growing in Brooklyn, but there will also be a legal practice growing as well – yours.

What is a Midtown NYC virtual office?

A Midtown NYC virtual office is a rental arrangement where attorneys can pay a low monthly fee (typically starting at under $150 month) to rent the use of a premium commercial address and have access to office space and conference rooms on an as-needed basis. Virtual offices are frequently used by solo attorneys and small law firms who work from one place (out of town or from a home office) but want a premium commercial office address in different location.

Here are three reasons why a Midtown NYC virtual office will help your Brooklyn-based law practice:

A  Midtown NYC virtual office provides lifestyle flexibility.

A Midtown NYC virtual office provides Brooklyn attorneys with unprecedented lifestyle flexibility. Choosing to work close to home (or in your home) does not mean you have to sacrifice the professional image that a well-appointed Manhattan office portrays to existing and potential clients, alike.

You can finish a memo while sitting in the serenity of the Brooklyn Botanic Gardens on Monday and have access to a well-appointed professional conference room for a deposition on Tuesday.

With a Midtown NYC virtual office you get ‘on demand’ professional services that your practice needs, such as mail collection, conference room access for client meetings and a distraction-free workspace designed for productivity when the borough of Biggie and Jay-Z bumps just a little too loudly for sound legal work to take place.

A Midtown NYC virtual office provides occupational credibility.

To most of the world, New York, and Manhattan in particular, is the epicenter of the United States. Like it or not, your non-Brooklynite prospective clients and adversaries give Brooklyn lawyers “suburban” credibility (no matter how ignorant they may be). As a result, clients will expect significantly discounted rates (that is, if they don’t overlook you in lieu of your New York County competitors) and adversaries will look to take advantage of your seemingly “less-proficient” skills. (Keep those adversaries underestimating you in mind – and make them pay for their mistake. After all, this is Brooklyn you’re representing now.)

The address you choose for your practice is an important part of your professional identity. A Midtown NYC virtual office address will help you gain access to new clients who may not have even considered your firm because of its Brooklyn address.

Brooklyn may give you social credibility, but a Midtown NYC virtual office address gives your law practice business credibility.

A Midtown NYC virtual office provides economic viability.

Midtown NYC Virtual OfficeReferrals are the lifeblood of the legal practice. A vetted referral from another attorney is some of the easiest money to be made in our profession.

A carefully chosen virtual office can offer access to a community of colleagues who can provide you with a stream of potential income. For example, Law Firm Suites’ clients exchanged over $2.5 million in legal business alone last year. A significant portion of those referrals were generated from our virtual office community.

In addition to referrals, a Midtown NYC virtual office with a robust community of attorneys can help you sane hundreds of dollars in lost billable hours trying to solve pesky practice issues. You know . . . the ones that can take hours to figure out on your own, but can be resolved in a three minute conversation with a lawyer who has dealt with the issue before?

In a good virtual office community, other attorneys know that next time, it may be them who need the advice. For any practice area issue, you’ll generally find many helpful resources.

Brooklyn is a lifestyle choice, the thoroughest of boroughs combined with a great place to raise your family. Consider bankrolling that lifestyle with a Midtown NYC virtual office.

Get our eBook: “Virtual Lawyers Dish: Strategies for Success”

About Stephen Furnari

Stephen Furnari is a self-employed corporate attorney and the founder of Law Firm Suites, the operator of coworking spaces for law firms. Through Law Firm Suites, Furnari has helped hundreds of attorneys launch and grow successful law practices. He is the author of several eBooks, including “7 Deadly Mistakes that Prevent Law Practice Success” and “An Insider’s Guide to Renting the Perfect Law Office”. Stephen has been featured in the ABA Journal, Entrepreneur, New York Daily News and Crain’s New York. Connect with Stephen on Twitter (@stephenfurnari).

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