How a Philadelphia based lawyer signed up more cases with a virtual office New York address.
One of our virtual office clients confided in me recently that business has improved significantly since subscribing for his Virtual Office New York address. The attorney is a solo who runs a personal injury practice that is based in Philadelphia.
A NYC virtual office address impressed clients.
The attorney had a hunch that by creating a multi-city office presence, he would impress prospective clients. He ended up renting a low cost virtual office package in Law Firm Suites’ 11 Broadway office suite.
What is a virtual office?
A virtual office is a rental arrangement where attorneys can pay a low monthly fee (typically starting at under $100 month) to rent the use of a commercial address and have access to office space and conference rooms on an as-needed basis. Virtual offices are frequently used by solo attorneys and small law firms who work from one place (out of town or from a home office) but want a premium commercial office address in different location.
New York City virtual office increases client leads.
Our client’s hypothesis worked. Within a few months of getting his virtual office New York address posted on his firm’s website and stationary, the attorney has seen an increase in leads and has had an easier time signing cases.
According to feedback from new clients, the attorney’s regional “presence” was a factor in clients’ decision to retain his legal services. They automatically assumed that he must be good at what he does if he can afford offices in both Philly and New York. Interestingly, adversaries must have been thinking the same thing, because the attorney noticed that initial settlement offers started coming in higher after opening the “new” office.
Why Broadway? Everyone knows it.
Our client looked at several spaces before selecting ours. To him, the Broadway address was just as important as having an office in the City. He put it best: “Everyone in the world knows Broadway. You think someone from Pennsylvania knows what John Street is?”
After years of big firm downsizing and a stagnant job market, more attorneys than ever are pursing a solo law practice. As a result, in some practice areas the market is saturated with small law firms.
Creating a multi-city location by leveraging inexpensive virtual offices is a cost effective way to give your law firm an edge over the competition.
