This month in Community Counsel, NYC Entertainment lawyer Vivian Tozaki shares how she uses LinkedIn to grow her practice—from what inspired her to start, to the content that gets results.
For many professionals, LinkedIn is just another social media platform. But for NYC entertainment lawyer Vivian Tozaki it’s a powerful tool for authentic connections with clients. Vivian boasts over 1,300 followers on LinkedIn and combines her law practice with her love of golf. Her strategy? Unconventional but effective. “I’ve always wanted to play as much golf as possible,” she admits. “So I work backward from that goal to create paths that will lead me to it.” That guiding principle now shapes her LinkedIn activity. She regularly posts content that connects golf, business, and law, often highlighting partnerships, events, or organizations that operate at that intersection
Being Professional v. Being Authentic
Vivian’s posts strike a balance between professional credibility and personal authenticity. “My profile tells the story of who I am as a professional, with glimpses of who I genuinely am as a person,” she explains. “It’s a lot like teaching a CLE—you want to arm your audience with knowledge, but also show that you’re approachable.”
Vivian’s golf-related posts have led to invitations to outings across the country, where she’s connected with business leaders and like-minded professionals. “I’ve met some of the best people on Earth through posts about golf,” she says.
NYC Entertainment Lawyer Vivian Tozaki’s Advice for attorneys looking to build their LinkedIn presence:
For attorneys looking to build a stronger presence on LinkedIn, NYC entertainment lawyer, Vivian Tozaki’s advice is simple: Start with a solid foundation—she recommends Klaxos, a top-rated resume and LinkedIn profile writing service—and then lead with genuine enthusiasm. “Authentic enthusiasm coupled with professional know-how makes you unstoppable,” she says. Add a sense of humor and humility, and you’re well on your way.
How to connect with Vivian Tozaki
Website: The Law Office of Vivian Tozaki