Check Out Our Top 10 Blog Articles!
Law Firm Suites has amazing blog content designed to help aspire and establish solo attorneys and small law firms. We’ve gathered the top 10 shoptalk articles on cultivating referrals from the Law Firm Suites blog. Take a look and see the benefit of this content.
5 Ways to Increase Referrals From Your Past and Current Clients
Your clients are your biggest advocates. How you can increase referrals is a question solos are constantly asking themselves. It is the driving force behind many of the decisions they make for their law practice. A steady flow of referrals means accelerating the growth of your firm and easing your worries regarding getting new clients. One of the best audiences to exploit when it comes to building referrals comes from the people who already know and love your firm… Your clients!
Don’t Let Your Personal Image Cost You Referrals
You must pay careful attention to your personal image if you ever want to receive referrals from your peers. For small firm attorneys and solos, appearing credible is always an issue, especially in a B-to-B practice. You may be perceived as being less professional, or proficient, than your counterparts in bigger firms merely for being a small firm lawyer.
5 Rules to Follow When Sending Referrals
For many lawyers, sending referrals is one of the best ways to ensure that they will receive referrals in return. But this is a delicate and sometimes tricky process. If you’re causing more harm than good when sharing referrals, then your peers will be less inclined to return the favor down the road. Follow these five rules to make sure you’re sending high-quality referrals to your peers, and building strong and impactful referral partnerships.
Tips for Cultivating Referrals from your Legal Peers
Your legal peers are not just great for mentors or bouncing ideas off of, they can be your best source of referrals, especially if you are in a shared law office rental. But much like any other relationship, there are certain things you can do to increase the likelihood of a long-lasting mutually beneficial relationship. A strategic referral partnership is all about relationship building. Think of it as making a new best friend. It takes time and effort, and it rarely happens overnight. To help, we’ve listed two great tips that will put you on the path to creating more beneficial and lasting relationships. Increasing the number of referrals you will receive and boost your firm’s bottom line.
6 Simple Social Organization Steps that Increase Referrals
You may think that networking is a necessary evil to keep the phone ringing with new clients. But, in a shared law office space, networking is as easy as showing up to work and being nice to your neighbors. In its most basic form, networking is simply socializing with people who have similar business interests, and socializing comes naturally in a shared workspace. It’s been our experience that the attorneys who see a tremendous amount of value in the form of easily found client referrals stay socially organized by following an easy six-step system.
Are Legal Referrals Becoming the Horse & Buggy of Legal Marketing?
Ask any lawyer and they will tell you, the best clients come from referrals. This is backed up by science. A study by McKinsey found that “marketing-induced consumer-to-consumer word of mouth generates more than twice the sales of paid advertising.” And of those that were acquired through word-of-mouth had a 37 percent higher retention rate. (Source: Adweek) But the process of cultivating referral relationships can be slow. For most lawyers, there are only so many hours in the day for one-on-one glad-handing.
How to Get Referrals without the Benefit of Big Law
Referrals are the lifeblood of the modern law office. If you are a lawyer contemplating a move to a solo practice, you may wonder how referrals will flow after leaving a larger firm. Big law firms have their own eco-system in which referrals flow naturally to and from various lawyers in the firm, depending on their specialty. When you go solo, however, that built-in source of referrals goes away. Therefore, you must take a proactive stance toward referrals and build your own referral network from the ground up. But how?
Coworking Space for Lawyers: The Ideal Environment for Referrals
It’s been the way of the legal profession from time immemorial. Referrals are vital for building a full client pipeline and maintaining a steadier income stream. Coworking space offers a unique opportunity for lawyers to make and maintain peer connections, especially where referrals are part of the coworking space’s culture. Coworking space brings lawyers together who might never have the chance to network in a more traditional law office environment. It’s a mutually beneficial opportunity that helps the practice of everyone in the equation.
The “Mean Girls” of Law: How Attorney Cliques Could Make You Miss Out on Referrals
Is your legal circle making you lose referral income? “You’re like really pretty.” “Thank you.” “So you agree? You think you’re really pretty?” Sound familiar? It’s one of the most iconic conversations from the 2004 film Mean Girls. Now, why would we be referencing a movie about teenage girls? It’s because situations like this occur even among lawyers. “Mean girls” do exist in the legal industry. The only difference is that this type of behavior could result in you being passed up for referrals from other lawyers who feel excluded from your group.
Using Interesting Items to Decorate Your Shared Office Space Will Lead to Referrals
While your shared office space is typically designed to serve as a place to accomplish your work and a referral marketing tool, your office décor should pull double-duty as well. Decorating your office is imperative. Think of it as another aspect of your “visual resume.” Choosing how you want your office to feel should depend on what you will enjoy seeing every day. Pick pieces that express something interesting about you to casual observers. It can be anything you love, like a painting from your Italian getaway or your children’s art.
