Projecting professionalism is key to advancing your law firm…bottom line is to look the part or you won’t get the clients you seek.
For many people, finding the right lawyer to help them with their case can be a daunting task. They want to work with someone who has the experience and a level of professionalism. Your image is important. You also want to be reachable to your current and prospective clients. So how do you achieve that? According to Merriam-Webster, the definition of professionalism is the conduct, aims, or qualities that characterize or mark a professional or a professional person. The qualities you have and the way you conduct yourself are just the starts of projecting professionalism. We will discuss some tips on how to project professionalism and how it affects your practice.
Dress The Part
When meeting with clients, how you dress says a lot about you. Proper business attire is essential. Formal shirts and pants, dresses, and pantsuits are a must during your workday. Save the casual attire for your days off. This is also important in your website, letterhead, and office space. Make sure your color scheme matches. Consistency matters.
Draw The Line Between Personal And Professional
With all the technology available, it is easy to stay in contact with your clients. While it is appropriate to text and email your clients, how you do that sets you apart. Be sure that you keep even a simple text professional, check for typos, and don’t fall into using emojis with clients. Save that for your relationships.
Develop A Professional Persona
You may be the most outgoing person and the life of the party. While you want to maintain who you are, your professional persona may be slightly different than the one at the party. You can still be that fun outgoing person, but your dress and conduct in the office and with clients need to show your professionalism.
Show Your Passion
If you are passionate about what you do, it will show. Whatever motivated you to become a lawyer is probably what still drives you to this day. Whether it be to help those less fortunate or because you believe in the law, the passion you feel in your work will shine through. Let that guide you.
Make A Great Impression
First impressions can make or break your consultation. It is important to be prepared and on time and dressed appropriately. Start building rapport with your client and get them talking. And remember, the first impression starts from the moment they walk into your office so be sure that your space is presentable and that your receptionist greets your clients.
Maintain Your Image
Your image includes more than how you look. Think of all the ways that you contact your clients as your image. This includes website, email, office, and phone. Maintain professionalism in all aspects of your practice and all interactions with clients and potential clients.
Working From Home
Whether you are working from home out of necessity or choice, maintaining professionalism should be your top priority. If you do not have a professional business address, you may want to consider that option. All of the above tips will apply and whatever you do, do not meet with clients in your home.
