Check Out Our Top 10 Blog Articles!
Law Firm Suites has amazing blog content designed to help aspire and establish solo attorneys and small law firms. We’ve gathered the top 10 shoptalk articles on using paid ads from the Law Firm Suites blog. Take a look and see the benefit of this content.
Do Consumers Click On Paid Ads Or Organic Results When Trying To Find A Lawyer Online?
Want to boost your law firm business through online ads? Wondering if users will click on organic advertisements, or do you need to invest capital in advertising? How can SEO optimization help in marketing legal services? Read on for guidance about making your ads obtain maximum reach. Online marketing and advertising can help increase traffic to your website and generate clicks. Should you invest in paid or organic ads? First, let’s find out the difference.
Step-By-Step Guide On Using Facebook Ads For Your Practice [Infographic]
While it’s important, only using an SEO marketing strategy might not always be enough. You should probably look into using some sort of paid advertising, and Facebook is one of the most useful and least expensive tools out there. If you’ve used Google PPC ads, you know how expensive it can be. While Facebook can be the same sometimes, it doesn’t take a massive investment to get started with Facebook ads.
How I Use Facebook Ads To Grow My Solo Law Practice
A common mistake I see lawyers make with their law firm marketing is assuming that their audience isn’t on social media. However, you can rest assured that everyone is on Facebook. In fact, the social media platform had 1.65 billion monthly active users in the first quarter of 2016. It is possible to reach your ideal client on Facebook with the right campaign. One of the most interesting ways I’ve gotten new business this year was by hosting a child support webinar and using Facebook Ads to promote it.
Improve Your Firm’s Search Ranking In 20 Days [Infographic]
Local SEO plays a huge role in your potential client’s ability to find your firm online. Follow this infographic for quick and simple steps that can help boost your firm’s search ranking. Optimizing your firm’s website for Local SEO will boost organic traffic to your site. According to Hubspot, organic search traffic has the highest potential to generate new leads, and organic search traffic is more cost-effective than a pay-per-click or paid advertising campaign. Essentially, effective local SEO turns leads into clients much more efficiently.
Why Should Solo Attorneys Use Facebook For Advertising?
Facebook has become an integral marketing tool for solo attorneys. Are you getting the most out of this cheap and easy tool? In this day and age, it is quite difficult to not know what Facebook is and its purpose. Whether you are 18 or 80, you have at the very least heard the “Facebook” name in conversation. Millions of Americans log on to this site daily and as newer and younger attorneys come into their careers, Facebook acts as a useful tool for the ever-changing industry standards.
5 Marketing Techniques That Fit Every Lawyer’s Budget
No matter how large or small your firm’s marketing budget is, these 5 tips will help every lawyer drum up more business. If you’re starting a solo or small law firm, you’re probably pretty confident in your ability to run a successful law practice. As a result, some lawyers might cut back on marketing and rely on word of mouth and low hanging fruit to get your practice running. But in the long run that is going to do more damage than good. That pool of business will eventually dry up. No matter how great you and your practice is, you want to grow and thrive have to get your brand in front of as many eyes as possible.
3 Critical Mistakes Lawyers Make When Hiring SEO Services
For lawyers hiring SEO services, knowing exactly how your consultant will represent your firm is essential to preserving credibility and avoiding ethics problems. From an online marketing perspective, most lawyers are doing a lot of things right. Most have nicely designed, mobile-responsive websites that focus on certain practice areas. And it’s clear that we put a lot of effort into building our online brands.
How To Advertise Your Law Firm On Google Ads (PPC)
Properly advertising your firm is critical for the advancement of your firm. There are so many search engines that will help usher your firm to the masses however, google is where you can get the most reach for your firm. This article outlines how you can advertise your law firm on google ads effectively. PPC (pay-per-click) marketing is a type of online advertising where advertisers are charged only when people click on their advertisements. Advertisers bid on a click’s potential value in comparison to the keywords, networks, and the kind of audience it will likely target.
The Biggest Mistake Lawyers Make with Facebook Ads
By advertising legal services on Facebook, lawyers only reach 9% of prospective clients. Increase ROI by advertising a lead magnet instead. In an article on NOLO’s Legal Marketing Blawg, solo practice expert Carolyn Elefant echoed what many clients feel about ads on Facebook by lawyers: she’s sick of seeing them. Lawyers are not typically naturals at marketing. Often, they tend to throw money at lead generation rather than thinking through the most efficient strategies.
Facebook Advertising Can Be Beneficial For Solo Attorneys
One of the most essential tools for solo attorneys is Facebook. Maybe you should be getting in on this cheap and easy tool? Facebook is an anomaly for many people whether you are a user or not a user. It has played an integral part in revolutionizing media for now and the future. Whether you are 17 or 70, you’ve probably heard a lot about Facebook and may have even engaged yourself in it. As time goes on, more people are becoming attorneys and as a result, they are a younger age demographic. This changes industry standards indefinitely and Facebook falls in line with those standards.
