Check Out Our Top 10 Blog Articles!
Law Firm Suites has amazing blog content designed to help aspire and establish solo attorneys and small law firms. We’ve gathered the top 10 articles on email marketing from the Law Firm Suites blog. Take a look and see the benefit of this content.
5 Reasons Why You Need Personalized Emails For Your Law Firm
If you’re not happy with your email marketing results, maybe you should try making those messages more personal! Are you satisfied with the current results of your email marketing strategy? If your answer is “no”, then it’s time to incorporate some important changes. From now, you should personalize every email you send. If you want to know the reasons why email personalization will be beneficial for your law firm, keep reading. In this article, you will find useful tips as well as links to reliable tools, which will help you to take your email marketing strategy to the next level.
Email Marketing Best Practices For Law Firms [Infographic]
Email has become one of the most powerful means of communication, especially when you need to make sure the information is sent quickly. This applies to lawyers as well, who are living in their inbox. Communicating with clients, colleagues and other institutions is an active part of the lawyers’ job but, running a successful email campaign isn’t as easy as clicking on the “send” button. Any lawyer that has seen success with their email marketing knows and follows email marketing best practices for best results. But what are those best practices, what are the coveted do’s and don’ts when it comes to email marketing?
How Lawyers Can Drastically Improve Their Email Marketing With One Simple Tip
By integrating your email marketing with the right CRM, you can drastically improve your ROI when it comes to email marketing. Every lawyer should be using email marketing to increase their reach and get more clients. It isn’t hard to set up or organize, it’s scalable and perfect for the remaining top of mind with leads and referral sources alike. Plus it’s not a secret that out of all marketing strategies, email marketing has the best ROI.
6 Types Of Emails You Should Send To Your Lists
Email marketing is one of the newest techniques I have started to incorporate into my firm’s marketing strategy this year. Having an email list is a great tool for building and maintaining relationships with prospective clients and referral sources. But it only works if you use it. When done right, email can become one of the most effective digital marketing tactics at your disposal. But a marketing email is not the same as your standard emails to clients and colleagues. So, what should you send the people on your email list? Here are the six types of marketing emails I send to my email lists that have seen the best results.
How To Automate Your Marketing & Sales Process With Drip Marketing Campaigns
What is a drip marketing campaign? This article will answer that and show you why you need to start using them for your firm right away! Often called drip campaigns but known by many other names – drip marketing, automated email campaign, lifecycle emails, autoresponders, and marketing automation – is the concept of marketing emails that will be sent out automatically on a schedule. What is the purpose you would ask? This article will answer. Read carefully to understand the real target of the drip marketing campaigns.
How I Got 5 New Clients Using 1 Email
Since starting my practice, one piece of advice I’ve heard repeatedly was to ask for referrals. Logically, it seems like the obvious way to get referrals. But in practice, directly asking for referrals makes many lawyers uncomfortable. Asking for referrals feels a lot like asking someone for a favor because you’re letting them know you need new business for your firm and a referral is what will help your practice succeed. Without referrals, your law practice is guaranteed to suffer financially.
14 Tips That Will Instantly Improve Your Email Marketing
Having an email list is a great tool for building and maintaining relationships with prospective clients and referral sources. But building a successful email campaign takes a lot more than clever words and hitting send. Before anyone reads your witty email or sees your irresistible offer, they read the subject line. This is where you will either win or lose at email marketing. The average email open rate for the legal industry is just over 21%. Which means there is plenty of room for improvement.
5 Marketing Techniques That Fit Every Lawyer’s Budget
If you’re starting a solo or small law firm, you’re probably pretty confident in your ability to run a successful law practice. As a result, some lawyers might cut back on marketing and rely on word of mouth and low-hanging fruit to get your practice running. But in the long run that is going to do more damage than good. That pool of business will eventually dry up. No matter how great you and your practice are, you want to grow and thrive have to get your brand in front of as many eyes as possible.
5 Legal Marketing Tactics To Avoid
Most people look for attorneys by getting recommendations from their family, friends, or colleagues. Some of the best marketing is spread from one mouth to another. However, waiting for a client to come knocking on your door isn’t the most effective way to market your firm, especially since most of your competitors are leveraging many different legal marketing tactics. As great as these tactics are, it’s also important to look at your business’s current marketing and realize what tactics you might want to avoid. From this, determine what new tactics you would like to pursue, efforts that may need improvement, or that should be avoided altogether.
7 Free Online Marketing Tools That Benefit Every Solo Lawyer
Solo lawyers are constantly battling the three-headed monster of small firm practice: servicing client matters, dealing with firm admin, and finding time for marketing. And with smaller budgets than bigger firms, solos also need to be careful about where they allocate funds. Getting access to online tools that can make your marketing more efficient (that also don’t cost you a penny) is a big win for frugal solos. Here are seven free marketing tools that you’ll love.