Guest blogger Isabell Gaylord shares her top tips to help solo lawyers get new clients.
So, you just have finished law school and want to start the journey of being a solo attorney. But doing this comes with challenges. Besides having to pay all the bills and do all the work by yourself, you also have to get clients.
And while there are many ways to keep your clients happy by having a proactive mindset and communicating effectively, here are some suggestions on how you can get more clients.
There are a lot of things to take into consideration when promoting your work, your brand, and yourself. As a solo attorney, you have to do all these things by yourself, and finding the magic formula might be easier than ever with these 8 tips.
1. Build a Website
To have clients, they first need to know that you are available on the market to help them, according to the law and business experts from finance assignment help. We live in the era of internet and technology, where everything you need can be found online. Keeping this in mind, the next logical assumption would be that you need to be on the internet.
The first step would be to build a website where you can share things about you, the services you offer, and helpful content that new visitors can digest. Personalize your website however you want, but be sure to walk the line between being too crowded and too simple. It should be user friendly and people should easily find you when searching on Google. You should optimize the website to maximize organic visits because those leads are often more likely to convert.
2. Use Social Media Marketing
Everybody is on social media nowadays. Especially during this pandemic, people have started to spend more time online. So, there is a place to start promoting your work and getting more clients. You might expect this to happen overnight, but in fact, you will need some time to make it work.
The first thing to keep in mind is that you should use your account, and also the one of your law firm. You can easily connect posts between them, but do not forget that social media is about socializing. It is also the environment where you can shed a personal touch on your profile, making people see you as a human. It is a process of building trust between you and your audience, which in the end will bring you more clients.
3. Seek Referral Sources
You already have some clients and they are the ones who can help you get more. There are two things you need to consider. The first one is about your work. If you help them by providing professional and useful help, they will most likely recommend you to their friends.
The second one is about the information they have about you. If they know you are looking for clients in a specific area, for example, matrimonial cases, they might give you some referrals. And reaching out to your referrals consistently is essential to build your portfolio.
4. Make Online Reviews a Priority
People are searching for everything online and managing your online reviews and info should be a priority. Put yourself in your clients’ shoes. You need an attorney and search one online. Who are you more likely to choose? One that has no reviews and ratings, or one that has this information on his profile?
Taking it a step further, you would choose an attorney that has many reviews and a high rating. So, you need to provide exceptional work and ask your clients for reviews.
5. Focus on the Community
The best way to gain the trust of your audience is to focus on the community. Be present on domain-related groups and offer advice to people that look for it. Networking and being part of a community can bring you more clients. Attend events and approach people genuinely. You will not increase your clients’ number overnight but over time.
6. Start Blogging
Another way to get clients as a solo attorney is by starting blogging. Share tips and tricks or suggestions on educational topics of high interest for your audience. And it is also a way of building trust and interacting with your audience, things that will turn them into clients. Because they will turn for help to someone they trust.
7. Use Ads
Another way to make yourself known to people who need you is by using paid ads. If you already have a website and social media profile, you can pay for ads per click to maximize your reach. For example, if your expertise is in car accidents, people who look for attorneys can find you faster and easier with ads.
8. Optimize Your Content
Another way to get more visitors to your website is by organic reach. Yes, ads are nice and can help you a lot, but you should get a full perspective on how the content you share can help you. This is what SEO marketing is about. Create content by using the language your audience uses, and not a legal one. And also, if you have attorney profiles on law platforms such as Avvo or FindLaw, you can link them on your website.
The journey of a solo attorney might be tough at the beginning, but with these 8 tips, you can start to build a large book of clients. It will take some time to build trust, optimize your content, and increase your social network, but the results will be outstanding.
Isabell Gaylord is a resume writer and dissertation writing help expert at several assignment writing services. She is also a part-time writing services blogger with a corporate finance degree and a strong background in law. Isabell is the mother of two toddlers and a dedicated yoga practitioner.