Discover seven super easy and inexpensive marketing tips that your firm can use in 2020.
People may not usually think of the words “legal” or “law firm” going together with creativity, but in reality, as a law firm, you should use every possible tool and creative idea to be able to reach a target audience.
Legal marketing doesn’t have to be difficult for you to achieve your goals, and it doesn’t have to cost a small fortune either. Without further ado, here are seven creative and interesting ideas that your law firm can use for its marketing.
1. SEO is Key
SEO, Search Engine Optimization, is the ability to create content that will put your business at the forefront of people’s minds when they are searching for legal representation. It’s quite likely that these individuals already know that they need legal assistance, but they haven’t figured out the next step or the right firm. SEO will make sure that your content online has the right keywords that people are searching for, specifically your prospective clients. These keywords should be things like the type of law you practice in layman’s terms and your location.
Ronda Harding, a marketer at Write My X and Next Coursework, recommends that “if you’re not familiar with SEO, you should consider hiring an SEO specialist that can help you find the right words that your clients are using and help you incorporate them in your online content. This will put you higher in search engines organically and can be a worthy investment.”
2. Write Relevant Content
You can do this through a regular blog post, by making videos, infographics, or sharing articles that are about interesting topics for your clients and potential clients. Infographics are particularly powerful for sharing information, especially data-heavy stats and information on a legal issue that is complex. Look online for free infographic builders that you can use to quickly make your own.
3. Get on Social Media
You should already have a LinkedIn profile containing your education and career information. However, you should also have a presence on social media like Facebook. It allows you to be more reachable for questions, referrals, and can help you stay in contact with referral sources, colleagues and current clients.
Posts can be shared or tagged to give key information to someone in search of legal aid. Be available and ready to respond to any queries that come through social media. You will most likely want to create a professional page separate from your personal page.
4. Join Local Events
Getting involved in the community is great for networking and creating new opportunities to reach clients. You can host a booth at a local fair or get on board with a fundraising campaign – the possibilities are endless.
Many community organizations will look favorably upon having an attorney in their midst and you will be surrounded by key individuals. This will all go towards building a brand for you and your firm.
5. Create Videos Online
You can create great video content with just a smartphone or laptop.
Your videos can be one or two minutes and give easy answers to the most frequently asked questions in your field. You can have a YouTube channel for your content. Connect what you post to your social media profile and stand out from your competitors.
6. Add Reviews to Your Site
According to Eric Healy, a project manager at Brit Student and Australia2Write, “many prospective customers want a referral before they get professional services, especially in the field of law. These referrals can be accomplished by having some great online reviews. Put your anonymous client reviews directly on your site for easier access.”
7. Join a Legal Network
A network online for legal services is a great way to reach new clients. All you need to do is answer some legal questions online, but it can help you connect with prospective clients that are trying to decide whether they need an attorney or if you’re the right attorney to help with their legal needs.
As you can see, it’s not hard or overly experience to market your law firm in new and creative ways. The important thing is getting started right away to make an impact on your practice.
About the Author
Katrina Hatchett is a tech blogger for Academic Brits and a writer for Origin Writings. She works on many projects, mostly related to marketing and outreach to clients. She enjoys helping businesses who don’t normally focus on marketing develop robust strategies. Katrina is also a writer for the blog PhD Kingdom.