If your goal is to grow your solo or small law firm then you are going to need an effective marketing plan.
A small or solo firm’s marketing plan plays a critical role in the success of the practice. Law firms that have a clear marketing plan will continue to grow and meet their objectives, while those with a poor marketing plan get stuck in survival mode wondering why they are not seeing much momentum.
If you are not seeing much progress or growth in your firm, and or you want to increase your profitability, then you need to improve your marketing plan, simple as that.
Some top tips for creating a solid marketing plan include:
- Have a unique selling point to set you apart from other firms.
- Study your ideal client and know how, when and why they will need to hire your services.
- Set clear, measurable and realistic objectives, and know how to achieve them.
- Re-adjust your goals and objective as required.
To help you with building your solo or small firm marketing plan, the experts over at Guthrie-Jensen have created a useful infographic showing the importance of having a marketing plan. Check out the infographic below to learn more about why and how to create a great marketing plan for your practice.