Follow these 5 guidelines when deciding on your new law firm’s name to set yourself up for success in today’s modern and digital world.
Having a great name for your law firm plays a big role in the success of your firm. Not only will it become your brand and first impression on new clients, but it also plays a huge role in your firm’s online success.
A recent article written by Knowledge@Wharton breaks down the importance of your companies name and discusses the logic behind those changes. One of the big takeaways shows that companies names play a larger role because their name is also most likely their domain name.
So to help with that, here are four different guidelines you most definitely should follow when naming your law firm!
1. Shorter the Name, the Better
Your firm’s name is going to be your URL. For this reason alone, seriously consider keeping it short. Shorter domain names tend to have higher traffic because they are simply easier to remember!
So, where possible try to keep your name as short as possible. This will make your brand stick out in the memories of potential clients, and also create few barriers for those same potential clients when they decided to look you up on Google.
2. Don’t Cause Confusion
One pitfall you’ll want to avoid is using a name that confuses people. Just because a name is short and catchy, doesn’t’ always mean it is the best choice.
The best solution, though it isn’t the easiest one, is to find a name that’s both memorable and explanatory. That way you stick out amongst the crowd, but don’t confuse or lose anyone along the way.
3. Don’t Forget About Mobile Devices
Today, more people are searching for things on mobile devices than on a desktop computer. So your name needs to be legible and easy to see on smaller screens. This has a lot to do with your website and logo design choices, but this process begins when you select a name.
So make sure your name is easy to spell and can be easily seen and understood, even a glance. This will help to ensure people can read and recognize your name even on the smallest of smartphone screens.
4. Don’t Lose Sleep Over This
Don’t get me wrong, your firm’s name is important, it will stick with you forever. But it’s still less important than being an effective, ethical and hard-working lawyer. So try not to overthink your name.
Hopefully, these guidelines can help point you in the right direction, but at the end of the day, the work you put into your firm and how you represent your clients will make a larger impact on your future.
