Dina Lynch Eisenberg JD of OutsourceEasier.com shares her personal advice on how maturity plays a huge role in the future of your practice!
How mature is your law practice, Attorney?
I love this question. It takes your thoughts in a totally different direction when you’re considering how to manage your law practice.
Normally, we classify businesses by their age like start up, established, long standing. And because we often think of our business as our baby, it’s easy to see the path from being a baby at start up to a jumpy adolescent to a confident, sassy young adult. Or is that just me?
Rarely though, do we consider maturity in people or businesses. Knowing how mature a business is tells you a lot more than the age.
Sad to say that Wells Fargo is a prime example of the idea that age doesn’t equal wisdom. Wells Fargo, the 3rd largest bank, was founded in 1852. Very old. Everyone assumed that because of their age that the business was solid and trustworthy.
Not so much. In 2016, the world discovered Wells Fargo was sooo broken. Millions of fake accounts, dating back to 2005, had been created to inflate earnings. They lacked the systems and foundation to communicate their values as they grew.
Now, I know you’re not Wells Fargo. But I do know you have serious potential to grow. That’s why now is a good time to take a serious look at your foundation and systems.
A mature business is well balanced in the four key areas: marketing, sales, operations and team. Each area is high functioning and contributes to achieving the overarching goals-whatever you choose. A mature business includes the essential teammates.
Your marketing works to bring brand awareness of you and your solutions to the people who need you most in the most effective, efficient ways. People know you and what you stand for.
Your sales machine embraces the customer’s journey and makes it super easy for your ideal client to take that first step to become your client. It’s automated, almost effortless and cranks out profit.
Your operations are documented, organized and streamlined. You have an instructions manual that’s up to date. You can walk away for a day or 30 and your business still produces income for you and your family.
Your team fits you like your favorite pair of old jeans– you’re tight and they make you look oh so good! Each person knows his or her role and is excited to work for the greater good you represent in the world.
The benefits to having a mature business are amazing, well worth striving for. When your practice is mature:
-You can focus on practicing law in the way you like best
-You can be assured that you’ll get regular leads and referrals
-You can free up your time to spend with family, friend or adventures
-You can pursue new interests without jeopardizing your current income
-You can support yourself and your family without the emotional feast or famine cycle
-You can help people by sharing your knowledge and time freely without worrying about making money!
Dina Lynch Eisenberg JD, Legal Operations Strategist writes about delegation, automation and building a law practice that runs itself. Learn more at http://bit.ly/2sVdb9p
About the Author, Dina Eisenberg:
Founding OutsourceEasier.com is the cherry on the top of a successful professional career for Dina Lynch Eisenberg, an entrepreneurial attorney with 20 years’ experience creative problem-solving and helping people gain power through knowledge.
Formerly the SVP and Corporate Ombudsman for the 7th largest bank in the nation, Ms. Eisenberg guided 60K employees to resolving workplace issues and served as an organizational irritant to assist the company in following its values. Later, Eisenberg became the Ombuds for Berklee College of Music, one of the most prestigious music colleges in America, caring for their faculty.
Ms. Eisenberg has consulted to corporate America including Coca Cola, Genentech, Monsanto, as well as to private companies like the Boston Law Collaborative. Her innovative work was featured in Inc. and Entrepreneur magazine.
A warm, insightful speaker and facilitator, Ms. Eisenberg guest lectured at Harvard University, Harvard University Law School and the Rockefeller Foundation. Ms. Eisenberg also keynoted for Bank of Boston and the Corning Corporation.
Boston Business Journal named Ms. Eisenberg one of their 40 Under Forty business leaders and she was commended by Gov. William Weld for her mediation work bringing an end to a high school race riot. With over 100 hours of advanced mediation training, Dina has been honored with a Lifetime Achievement Award from the Professionals in Dispute Resolution.