Check out our top performing blog articles!
We’ve gathered the top performing blog articles of the week. Take a look and see what interests you!
1. 3 Critical Mistakes Lawyers Make When Hiring SEO Services
From an online marketing perspective, most lawyers are doing a lot of things right. Most have nicely designed, mobile-responsive websites that focus on certain practice areas. But this will only get you so far, in order to take your firm to the next level, you must master search engine optimization (SEO). For lawyers hiring SEO services, knowing exactly how your consultant will represent your firm is essential to preserving credibility and avoiding ethics problems.
2. For Solo Attorneys and Small Firms, Wasted Time is Wasted Money
The bottom line is this: for solo attorneys and small firms, wasted time is wasted money. Our suggestion: solo and small firm lawyers should audit their time. Take a look at your behavior on a daily basis. By auditing your time, you can reclaim billable hours and profit you never even knew you were losing.
3. Why Your Solo Practice Needs A 5 Year Plan
“Where is your firm going to be in five years? It’s a question one of my clients, the CEO of a successful startup, recently ask me. I was stunned and didn’t have a great answer.” Follow along as New York virtual office lawyer, Joleena Louis, shares the importance of a five-year plan, and why every single solo lawyer must have one.
4. How to Dress Like a Lawyer: 5 Easy Tips to be a “Knockout” While Knocking Out the Competition
Fashion and style are critical elements of any lawyer’s overall brand. You don’t want to damage your reputation by dressing too casual. Learn five tips for dressing professionally and appropriately so you can use your wardrobe to close new clients.
5. Biggest Website Design Trends of 2017 [Infographic]
Today, the look and usability of your firm’s website carries more weight than ever. If your site doesn’t look modern, clean and consistent with the rest of the internet, then you’re already off to a poor start with potential clients. Use this infographic to make sure your firm’s website looks good and is following the latest design trends.
6. 3 Reasons Why Attorneys Choose to Use Virtual Offices
A virtual office rental is a financial arrangement where solo attorneys and small law firms pay a low monthly fee (typically starting at under $100 month) to rent the use of a premium commercial address in an executive office suite. Discover why cost, collaboration and community are the three main reasons why lawyers choose to use virtual offices.
7. Questions to Consider: Should Lawyers Outsource Content Marketing?
Content marketing is a vehicle for getting your voice heard by the right people at the right time. But there’s a steep learning curve that goes well beyond writing and many lawyers simply don’t have enough time while focusing on their business. This article helps lawyers decide whether they should outsource their practices’ content marketing or continue to do it themselves.
8. How are Lawyers Using Social Media? [Infographic]
As social media grows, so does its impact on the legal industry. Lawyers, like many other professionals, were initially unsure about the benefits of using social media. But as time progresses, this skeptical attitude has started to fade. This infographic shows how lawyers are currently using social media, so you can plan your own strategy and grow your firm.
9. How to Start a Marketing Campaign for your Solo Law Firm [Infographic]
You didn’t go to law school to learn marketing; however, it’s still important for you to learn how to market your law practice if you want to bring in new business. This article provides an infographic and actionable guide that will walk you through the marketing campaign process, from idea curation and research to project evaluation.
10. The Biggest Mistake Lawyers Make with Facebook Ads
Lawyers are not typically naturals at marketing. Often, they tend to throw money at lead generation rather than thinking through the most efficient strategies. But posting ads up on social media without a plan can feel like you’re throwing money away. Use the examples in this article to create completing facebook ads for your practice that get results.
